Merit Street Media is a premier multi-platform destination media brand spearheaded by Dr. Phil McGraw, esteemed best-selling author and award-winning TV host. Launched April 2024, Merit Street creates and distributes content across diverse platforms.

CBS Television Network began broadcasting the premier series in 2012 and, after signing a 10-year extension in 2019, is set to continue covering PBR events for years to come. CBS is scheduled to broadcast nine events throughout the 2024 UTB season.

PBR RIDEPASS on Pluto TV streams free 24/7 365 days a year on Pluto TV. PBR RIDEPASS features hundreds of hours of live professional bull riding, rodeo, and more. Available on desktops, laptops and mobile devices via www.pluto.tv.

TUDN is a Spanish-language sports television network airing soccer, Liga MX, Major League Baseball, and the NBA. TUDN has been broadcasting PBR since 2022.