The 2026 Unleash The Beast season rumbles into the Midwest as the world’s best riders descend on Fiserv Forum for the Busch Light PBR Milwaukee presented by Cooper Tires.
Here’s how to catch all the action.
Start Time
Friday, Jan. 16 at 6:45 p.m. CT
Saturday, Jan. 17 at 6:45 p.m. CT
Location
Fiserv Forum in Milwaukee, Wisconsin
TV Coverage
Jan. 16: 8:00 p.m. ET on Paramount+
Jan. 17: 8:00 p.m. ET on Paramount+
Jan. 18: 2:00 p.m. ET – Monster Energy Team Challenge on CBS
For more information on how to watch, click HERE.
International
International fans can learn more about how to watch the Velocity Tour and Unleash The Beast all season long by clicking HERE.
More Bulls Bucking: Velocity Tour Weekend 6
For fans looking for even more bull riding action, the PBR Pendleton Whisky Velocity Tour heads coast to coast for Kubota PBR Charleston and PBR Ontario.
Kubota PBR Charleston
Start Time
Friday, Jan. 16 at 8:00 p.m. ET
Saturday, Jan. 17 at 7:00 p.m. ET
Location
Charleston Coliseum in Charleston, West Virginia
TV Coverage
Jan. 16: 8:00 p.m. ET on RidePass and the PBR App
Jan. 17: 7:00 p.m. ET on RidePass and the PBR App
PBR Ontario
Start Time
Friday, Jan. 16 at 8:00 p.m. PT
Saturday, Jan. 17 at 7:00 p.m. PT
Location
Toyota Arena in Ontario, California
TV Coverage
Jan. 16: 11:00 p.m. ET on RidePass and the PBR App
Jan. 17: 10:00 p.m. ET on RidePass and the PBR App
YouTube
Check the PBR’s YouTube channel for weekly highlights, top rides and the biggest wrecks of the weekends.
Key Storylines
The 2026 season rolls into Milwaukee with momentum building and the standings shifting fast. Brady Fielder arrives riding a career-high after a dominant, undefeated performance in Boston, but with turbulence stirring in his home life, the challenge now is whether the Aussie can block out the noise and keep his gold buckle campaign on track.
Milwaukee will also test toughness. Kaique Pacheco leaves Madison Square Garden with a torn bicep, but the veteran brushed it off with trademark grit, calling it “just part of the sport” as he continues to push for his first event win of the 2026 season.
Fresh off a statement victory in New York, Sage Steele Kimzey heads to Wisconsin red hot. After delivering a championship-round hammer at MSG and hosting a standing-room-only seminar, the seven-time PRCA Champion looks to go back-to-back as the tour hits the Midwest.
Rounding out the mix, Cort McFadden continues his steady climb since returning from injury. Coming off a strong showing at Madison Square Garden, the young gun looks poised to make another statement as Milwaukee sets the stage for another potential shakeup in the race for the 2026 gold buckle.
The Monster Energy Team Challenge continues in Wisconsin for its second stop as part of the 10-stop series integrated into the Unleash The Beast season. Fiserv Forum will host two high-stakes matchups: the Oklahoma Wildcatters take on the Kansas City Outlaws, while the Missouri Thunder go head-to-head with the Arizona Ridge Riders. With wins and losses counting toward qualification for the championship tournament later this spring, Milwaukee marks a crucial battleground in the race to reach the final four.
And the Velocity Tour is making noise of its own. This week's Denver Chute Out shook the UTB standings, with major moves across the board:
John Crimber jumped from No. 12 to No. 7
Cassio Dias soared from No. 27 to No. 12
Paulo Eduardo Rossetto climbed from No. 7 to No. 5
Cort McFadden advanced from No. 17 to No. 14
Jake Madsen made the biggest leap, skyrocketing from No. 45 to No. 17
Lucas Divino moved up from No. 35 to No. 29
With standings tightening, bodies bruised, and momentum shifting weekly, Milwaukee could be the next major pivot point in the race for the 2026 gold buckle.
Social Media
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Photo courtesy of Bull Stock Media