WELCOME, N.C. - Following banner years in both the PBR Teams league and the NASCAR Xfinity Series, Richard Childress Racing is headlining the Greensboro Holiday Parade as co-grand marshals with the Carolina Cowboys and the No. 2 Whelen Chevrolet team to celebrate bringing two national championships to the Piedmont Triad. Both teams will be available for interviews in advance of the parade.

The Carolina Cowboys, the Carolinas’ first-ever professional bull riding team, made history in 2025 by clinching the PBR Teams World Championship, becoming the first major professional sports team to win a title for the state since 2006. The team is owned by NASCAR legend Richard Childress and notable entrepreneurs and agriculturalists Jeff and Tammie Broin. Two-time NASCAR champion and 2018 Daytona 500 champion Austin Dillon serves as general manager of the team. The team’s title-clinching campaign in Vegas was headlined by North Carolina’s own Clay Guiton (Cherryville) who also won the tournament’s MVP honors.

RCR’s No. 2 Whelen Chevrolet team clinched the 2025 NASCAR Xfinity Series championship by bookending the season with wins at both Daytona International Speedway and Phoenix Raceway. The championship marked Jesse Love’s first NASCAR title in his sophomore campaign, and RCR’s 17^th.

The Greensboro Holiday Parade has been a tradition for more than 40 years. Featuring huge Macy’s-style balloons, spectators will also enjoy professional floats, dance and drill teams, and the area’s best middle school, high school and college bands as they march along the streets of downtown Greensboro.

DAY: Saturday, December 6, 2025

TIME: 11 a.m. ET

WHO: The Carolina Cowboys roster, including general manager Austin Dillon, head coach, PBR co-founder and PRCA world champion Jerome Davis, assistant coach Robson Palermo, a three-time PBR World Finals Champion, 2016 PBR World Champion Cooper Davis, two-time PBR World Champion Jess Lockwood, ten-time PBR World Finals qualifier Derek Kolbaba, and Cherryville, North Carolina native  Clay Guiton, who was named 2025 PBR Championship MVP as a rookie in 2025. Representatives from Richard Childress Racing, including 2025 NASCAR Xfinity Series Champion Jesse Love, crew chief Danny Stockman, and the No. 2 Whelen Chevrolet team

LOCATION: Both teams will be stationed in front of “cone 3” on Greene Street near the intersection of Battleground and available for interviews beginning at 11 a.m. prior to the 12 p.m. start of the parade

RSVPS appreciated to Jackie Franzil (jfranzil@rcrracing.com) or Samantha Jones (sjones@rcrracing.com).

Photo courtesy of Bull Stock Media