11.24.25 - News
PBR bucks back into Albuquerque, New Mexico for annual Unleash The Beast event Mar. 27-29, 2026
Tickets for crucial late-season event on sale now for three-day 2026 event at The Pit.
By JaLea Blasingame
ALBUQUERQUE, N.M. - When PBR (Professional Bull Riders) Unleash The Beast (UTB) returns toThe Pit from Friday, March 27 through Sunday, March 29, 2026, for the PBR Albuquerque Ty Murray Invitational, the three-day event will mark the 28th year the sport’s elite tour has visited Albuquerque.
New Mexico fans will once again be treated to an intense and unpredictable showdown between the Top 35 bull riders in the world and the sport’s most talented animal athletes bred for explosive power and agility.
In 2025 when PBR visited Duke City, Brazilian athlete Paulo Eduardo Rossetto (Colorado, Brazil) delivered an impressive 3-for-4 weekend to seal the deal as the champion and earn his first ever elite series win.
The crucial world points on the line in Albuquerque will set the world standings leaderboard late in the season as the battle toward the 2026 world title intensifies.
The top bull riders in the world will take to the dirt both Friday, Mar. 27 and Saturday, Mar. 28 at 6:45 p.m. MT and then the action culminates at 1:45 p.m. MT on Sunday, Mar. 29 to crown an event champion.
Tickets are available at the The Pit Box Office, PBR.com, and GoLobos.com. Additionally, PBR Rewards members can call 800-732-1727.
PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in two tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth and more. For more on elite seats, visit https://pbr.com/elite-seats-unleash-the-beast, or call (800) 732-1727.
Photo courtesy of Bull Stock Media