TALLAHASSEE, Fla. – The PBR (Professional Bull Riders) Unleash The Beast will transform Florida State University’s Doak S. Campbell Stadium for the first time ever into a massive bull riding and entertainment arena, as PBR brings two days of bucking action and concerts to Tallahassee, Florida, March 13-14, 2026, for the 13th of 18 events in the 2026 premier individual tour regular season.

For two electrifying nights, the world’s best bull riders will go head-to-head against the fiercest animal athletes on the planet in a series of jaw-dropping unpredictable 8-second showdowns. As a PBR Major, PBR Florida State at Doak offers higher stakes with more points toward the season-long championship and a $200,000 prize purse on the line.

After the bull riding, each night will conclude with a high-energy concert featuring a major music act – to be announced soon.

“This groundbreaking bull riding event is the result of a true partnership with Florida State University, bringing the world’s best cowboy and animal athletes to one of college football’s most iconic stadiums,” said Sean Gleason, CEO of PBR. “With the success of PBR Last Cowboy Standing at Colorado State University in July culminating in concert performances by Cross Canadian Ragweed and Jon Pardi, we’ve proven a new model for transforming football stadiums into premier bull riding stages. It’s a win-win—fans get an unforgettable experience, and universities unlock opportunities to generate revenue for their athletics programs by hosting major events beyond football.”

“All of us at FSU Athletics are extremely excited to welcome PBR to Tallahassee and Florida State University,” said Michael Alford, Vice President and Director of Athletics at FSU. “This is a landmark event for FSU, Tallahassee, and the entire Big Bend region. PBR has earned a reputation for excellence, and we are proud to partner with them to bring this event to Doak Campbell Stadium.”

To transform Doak into a bull riding mecca, PBR will truck in 5.5 million pounds of dirt to cover roughly 30,000 square feet along with additional sound, video and lighting to cover a football field – for a production more than three times the size of a traditional elite tour event.

The Unleash The Beast series showcases the top athletes in the sport, both human and bovine, with every second packed with grit, guts and glory. Each stop on the tour counts toward qualifying for the prestigious PBR World Finals in Fort Worth, Texas.

Ticket sales dates and artist performances will be announced in the coming weeks.

Fans can sign up to learn more and receive event updates by clicking HERE.

EVENT FAST FACTS

• 2,500 tons of dirt (5.5 million pounds) are brought in to transform Florida State University’s Doak S. Campbell Stadium into a bull-riding mecca.

• The dirt is a special clay-sand blend establishing a firm enough surface for the bulls to buck hard but soft enough so that every rider is not injured when thrown like a rag doll.

• It takes 20 semi-trucks to haul in the equipment for the event.

• A crew of about 50 works for a week to prepare and disassemble the venue.

• Over 50 of the rankest bucking bulls on the planet will be on site.

• PBR bulls are remarkable animal athletes born to buck and treated as the true rock stars of the sport. Each is a member of a special breed: The American Bucking Bull.

• The average PBR bull weighs 1,800 pounds.

• The average bull rider? Just 140 lbs.

Photo courtesy of Bull Stock Media