FORT WORTH, Texas (August 25, 2025) – The 2026 PBR World Finals: Unleash The Beast will once again take over Fort Worth, Texas, with two adrenaline-fueled weeks of America’s Original Extreme Sport on May 7-17, 2026. This Texas-sized celebration of Western sports will split the action between the historic Cowtown Coliseum and the state-of-the-art Dickies Arena, making it a can’t-miss event for fans of professional bull riding.

The event kicks off where PBR began – the legendary Cowtown Coliseum in the Fort Worth Stockyards – with the opening rounds May 7-10, in the very building hosting the first event in 1993. After four nights of raw grit and high-stakes riding, the world’s best riders will head into the final rounds May 14-17, at Dickies Arena to battle for the coveted gold buckle, a million-dollar bonus, and a place in bull riding history as the next PBR World Champion. 

PBR World Finals had been held at Dickies Arena in Fort Worth, Texas in 2022 and 2023. In 2024 and 2025, the event was split between Cowtown Coliseum and final rounds at AT&T Stadium. With the 2026 FIFA World Cup coming to AT&T Stadium, the PBR World Finals – Championship will shift to a new home for the next premier tour season, Dickies Arena, also home to the Fort Worth Rattlers of PBR Teams. In 2026, the journey to the toughest championship in sports starts at Cowtown Coliseum.

PBR World Finals is the crown jewel of the sport, determining the best bull rider on the planet in one of the most grueling competitions in pro sports that has produced extraordinary legacy-defining performances. In 2025, Jose Vitor Leme won the PBR World Championship after mounting one of the greatest comebacks in sports history. Leme, sidelined for half the season by injury, was in 31st place in the world standings seven weeks before World Finals. He came back on a tear, erasing a 851-point deficit capped by going 8-for-8 on the rankest bulls, sweeping all four rounds of World Championship competition. Leme tied Adriano Moraes and Silvano Alves as the only riders to win three individual PBR world titles.

With Leme looking to be the first four-time champion and a crop of rising stars and steely veterans vying for the gold buckle, the 2026 edition promises more action, drama, and fan engagement than ever before.