FORT WORTH, Texas – PBR (Professional Bull Riders) today announced a new partnership with Champion Living Fitness, naming the company as the Official Training App of PBR Rider Development.
 
This partnership represents a major step forward in the way professional Western sports athletes prepare, train, and extend their careers. Champion Living Fitness, led by elite strength and conditioning coach Doug Champion, has trained over 30 National Finals Rodeo (NFR) qualifiers and multiple world champions. The company's cutting-edge mobile app now becomes the go-to platform for PBR Rider Development — offering tailored programming that meets the demands of one of the world’s most physically intense and mentally challenging sports.
 
"The future of Western sports is changing — athletes are training harder, smarter, and longer than ever before," said Doug Champion, Founder and CEO of Champion Living Fitness. "Partnering with PBR allows us to bring structured, high-level performance coaching to more bull riders across every level of the sport."
 
Champion Living Fitness will provide exclusive access to sport-specific strength, conditioning, and mobility programs designed for PBR athletes, from rookies to seasoned pros. The training focuses on performance, injury prevention, and career longevity — while also reinforcing mental toughness and lifestyle discipline.

"We’re excited to align with Champion Living Fitness, a leader in the Western sports performance space," said Joe Ernst, Director of Rider Development. "Their proven track record and understanding of what it takes to compete at the top level makes them the gold standard for rodeo fitness and support for our athletes’ development. Combining this training with a new curriculum and online skill development will help create the most well-rounded athletes in Western sports.  We encourage all Western sports athletes to download the app to take advantage of this newly available training.” 
 
The Champion Living Fitness app is now available to all PBR Rider Development participants, with programs updated weekly and built by certified coaches who know what it takes to ride at the top. For any rider with a PBR permit/card the service will be free. Any other Western sports athlete it is $29.99 per month. 

Several sample workouts on the app can be viewed for free. All PBR riders who want FREE access can email rider.devgrp@pbr.com for directions to use the app without cost.  

To see the training in action, check out this video.

Photo courtesy of Bull Stock Media