FORT WORTH, Texas -- Modo Casino, America’s fastest-growing social casino from ARB Interactive, and PBR (Professional Bull Riders), the world’s premier bull riding organization, have announced a multi-year partnership that brings the adrenaline of bull riding together with the thrill of social gaming. The collaboration will span PBR’s Unleash The Beast, PBR Camping World Team Series, and Kid Rock’s Rock N Rodeo (May 16 at AT&T Stadium in Arlington, Texas).

As the Official Social Casino Partner of PBR, Modo Casino will connect PBR’s passionate fanbase with its exciting, free-to-play platform, offering fans new ways to engage with the sport they love. Together, they’ll deliver a fresh layer of entertainment that extends the PBR experience beyond the arena.

Modo Casino will gain significant visibility through PBR digital channels, custom content creation, and prominent in-arena branding, including entitlement of the high-action mid-arena “shark cage” during the PBR Camping World Team Series. 

This partnership unlocks exclusive opportunities for fans. Modo Casino players will have the chance to win unforgettable PBR experiences that money can't buy through special sweepstakes and promotions hosted on their platform. These unique offerings give fans unprecedented access to the world of PBR – something only Modo Casino can deliver. 

“We’re incredibly excited to announce this landmark partnership between Modo Casino and Professional Bull Riders,” said David Jumper, CMO of ARB Interactive. “As a U.S.-built brand, we see a perfect alignment with PBR—an iconic American sport rooted in grit, passion, and independence. In a category full of overseas operators, this partnership signals our commitment to delivering culturally relevant, all-American entertainment through a social casino built for fans who value authenticity.”

“PBR is more than a sport—it’s a movement, and we’re thrilled to be part of it,” said Patrick Fechtmeyer, CEO of ARB Interactive. “Partnering with PBR strengthens our position as a leading American entertainment brand and accelerates our mission to deliver compelling, accessible, and free-to-play content to millions of players across the country.”

PBR's Chief Revenue Officer, Josh Baker, expressed enthusiasm about the partnership, stating, "We are excited to welcome Modo Casino as a key partner. Their innovative approach to gaming aligns perfectly with the excitement and intensity of PBR events, and we look forward to a successful collaboration."

With record attendance in early 2025, PBR continues its explosive growth and now gains exposure to Modo Casino’s rapidly expanding user base. This marks Modo Casino's second major sports partnership, following its successful collaboration with the BWT Alpine Formula One Team.