FORT WORTH, Texas – PBR (Professional Bull Riders) today announced that Cole Hauser’s Ultimate Tailgate Party will expand to three days of can’t miss programming in 2025, serving as the official fan hub for Kid Rock’s Rock N Rodeo, presented by $VET, and the 2025 PBR World Finals: Unleash The Beast – Championship from May 16-18 at AT&T Stadium’s East Plaza in Arlington, Texas. 

Cole Hauser’s Ultimate Tailgate Party will feature daily LIVE musical performances from some of the nation’s hottest artists, with multi-platinum country hitmaker Chris Lane headlining the festivities on May 17, known for hit single “I Don’t Know About You.” 

To kick off Kid Rock’s Rock N Rodeo on May 16, Dean James will take to the stage, while rising country star Annie Bosko will conclude the roster of performances prior to the final day of the PBR World Finals – Championship on May 18. The Dallas Cowboys’ DJ EJ will on hand from May 16-18 providing the remaining soundtrack for Cole Hauser’s Ultimate Tailgate Party.

“Great time with the fans last year and looking forward to an even bigger tailgate this year,” said Hauser.
Hauser formed a strategic partnership with PBR in 2022 writing, directing and starring in PBR brand creative that is featured in PBR on CBS broadcast openings, on the organization’s social media channels and in arena at events. On May 17, he will debut his second campaign for the PBR. 

In addition to the LIVE musical performances from Lane, James and Bosko, Cole Hauser’s Ultimate Tailgate Party will include the fan-favorite Rider Arrival Show on Saturday, May 17, hosted by Hauser and Matt West featuring all 25 competing riders in the race for the season’s coveted gold buckle and $1 million bonus. Eventgoers can also participate in PBR World Finals Cowboy Church, presented by Compass Church, on Sunday, May 18. 

Special VIP guests, merchandise, a mechanical bull, Western-themed photo ops, activations from event partners and the PBR Teams Championship and the Michelob ULTRA Mobile Bar will also surround the pre-event tailgate from May 16-18. 

Cole Hauser’s Ultimate Tailgate will open at 4 p.m. CT on May 16, 5 p.m. CT on May 17, and 11 a.m. CT on May 18, open to anyone with a ticket to Kid Rock’s Rock N Rodeo and/or the PBR World Finals – Championship. The festivities will conclude when competition gets underway inside AT&T Stadium.

Kid Rock’s Rock N Rodeo will begin at 7 p.m. CT on May 16, while the PBR World Finals – Championship will get underway at 7:45 p.m. CT on May 17 and 1: 45 p.m. CT on May 18. Tickets for both events at AT&T Stadium are on sale now and can be purchased online at PBRWorldFinals.com and SeatGeek.com, or by calling (800) 732-1727.  

Stay tuned to PBR.com for the latest news and results and be sure to follow the sport on all social media platforms at @PBR. 

Photo courtesy of Bull Stock Media