The 2025 Unleash The Beast season continues this weekend with the Michelob ULTRA PBR Jacksonville in Jacksonville, Florida.

Here’s how to catch all the action:

Start Time

Saturday, Feb. 22 at 7:45 p.m. ET

Sunday, Feb. 23 at 2:45 p.m. ET

Location

VyStar Veterans Memorial Arena in Jacksonville, Florida

TV and Streaming Coverage

Feb. 22: 8 p.m. ET on RidePass, YouTube, X, and the PBR app

Feb. 23: 9 p.m. ET on RidePass, YouTube, X, and the PBR app

Feb 23: 12:30 p.m. ET on CBS 

Click here for more information 

Talent

Play-by-Play: Craig Hummer

Analyst: Cord McCoy

Sideline: Kate Harrison

International

International fans can subscribe to our PBR YouTube channel to watch PBR events LIVE and FREE.

YouTube

Check the PBR’s YouTube channel every Monday for event replays, recaps and all the top rides, wrecks and moments from the 2025 campaign! 

Key Storylines

After seeing Andrew Alvidrez become the tenth different rider to secure an event title through Unleash The Beast’s first thirteen events, it’s become apparent that the race for the 2025 PBR World Championship is rather wide open this time around. Knowing just a mere 180 UTB points separate No. 1 Brady Fielder from No. 10 Julio Cesar Marques means there’s plenty of room for riders to jockey positions throughout the Top 10. More importantly, guys outside said grouping only need an event win or several consecutive Top 5 performances to position themselves to be within striking distance, so the drama will be cranked to 11 once more this weekend in Jacksonville! Plus, we’ll see the Florida Freedom and New York  Mavericks duke it out during the latest iteration of Monster Energy Team Challenge, presented by Cooper Tires, action Saturday night, so get ready, because it’s BULL TIME in beautiful Jacksonville, Florida! 

What to Watch For | Game Notes

Social Media

Follow the PBR on X (Twitter) and Facebook for live updates, videos and behind-the-scenes content.
X | Facebook | Instagram

Photo courtesy of Drew Wilson/Bull Stock Media