LOUISVILLE, Ky. – For the sixth time in history, and third consecutive season, PBR’s (Professional Bull Riders) premier Unleash The Beast will buck into KFC Yum! Center in Louisville, Kentucky, holding Kubota PBR Louisville March 15-16, 2025.

For two nights only, the Top 40 bull riders in the world will go head-to-head against the sport’s rankest bovine athletes, showcasing the ultimate showdown of man vs. beast in one of the most exciting and unpredictable live sporting events to witness.

Tickets for the two-day event are on sale now, and start at $15, taxes and fees not included. Tickets can be purchased online at ticketmaster.com and PBR.com, at the KFC Yum! Center Box Office or by calling PBR customer service at (800) 732-1727.

PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in three tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth, and more. For more on elite seats, visit https://pbr.com/elite-seats-unleash-the-beast, or call (800) 732-1727.

The upcoming Kubota PBR Louisville will be the 17th event of the new individual season as riders vie for vital points in the race to be crowned the 2025 PBR World Champion. 

When PBR last travelled to the Louisville in April 2024, Cassio Dias (Sao F. de Sales, Brazil) furthered his stronghold on the No. 1 rank in the race for the 2024 PBR World Championship, going 2-for-3 to win the final event of the Unleash The Beast’s regular season. 

The win capped a historic regular season campaign for Dias and foreshadowed more success to come. 
Holding a firm grasp on the world No. 1 rank for nearly the entire season, Dias fell just short of tying the record for most elite tour wins in a season, riding to his seventh Unleash The Beast victory in Louisville, and was one of just three riders to compete at each of the 23 regular-season events.

At his first-ever PBR World Finals, Dias persisted through a nasty wreck in the first phase of bull riding’s most prestigious event to be crowned the 2024 PBR World Champion. With his efforts headlined by a mammoth 92.5-point ride on Ricky Vaughn (WinRock/D&H Cattle/Buck Cattle) Dias finished the World Championship and Rookie of the Year race 238.5 points ahead of No. 2 John Crimber (Decatur, Texas). 

The bull riding action for the 2025 Kubota Louisville PBR begins with Round 1 at 7:45 p.m. ET on Saturday, March 15, followed by Round 2 and the championship round at 2:45 p.m. ET on Sunday, March 16.

All competing bull riders will get on one bull each in Rounds 1-2. Following Round 2 Sunday afternoon, the riders’ individual two-round scores will be totaled with the Top 12 advancing to the championship round for one more out and a chance at the event title.

For more information about the PBR and to see the full 2025 PBR Unleash The Beast schedule, visit PBR.com.

Photo courtesy of Josh Homer/Bull Stock Media