We’re baaaaack! The 2025 Unleash The Beast season is officially a go as of this past weekend in Tucson, Arizona, and if event No. 1 is any indication, we’re in for a banger of a world title race. John Crimber wasted no time staking his claim, Kaiden Loud let his riding do the talking, and more. Miss a moment of the action this weekend? Here’s what happened around the PBR.

On the Unleash The Beast…

John Crimber may have fallen just short of the 2024 PBR World Championship, but he doesn’t want the same thing to happen this year. At the PBR Tucson, Crimber went 3-for-3 to take the event win – and an early lead atop the standings.

Crimber lost out to Cassio Dias for the world title this past May. But since then, the two have struck up a solid friendship off the dirt.

The first round win of the season went to Nashville Stampede superstar Kaiden Loud, who won Round 1 thanks to the first 90-point ride of the season.

Deal him in! Seven-time PRCA bull riding world champion Sage Kimzey will be the latest to don Austin Gambler green after his 2025 world title pursuit.

Through the lens with BullStockMedia

Check out the best photos from Tucson.

Looking ahead

What’s up next on the docket?

The Unleash The Beast rolls on with the PBR Ontario in Ontario, California, on Nov. 23-24 (Nov. 23 at 10 p.m. ET on RidePass on Pluto TV and YouTube; Nov. 24 at 3 p.m. ET on RidePass on Pluto TV and YouTube).

The Touring Pro Division continues with the PBR Stockyards Showcase in Fort Worth, Texas, on Nov. 21.

Photo courtesy of Josh Homer/Bull Stock Media