AUSTIN, TEXAS — The WRC (Women’s Rodeo Championships) will enter the 2025 WRWC (Women’s Rodeo World Championship) with a new title partner for the organization’s Goat Tying Showcase through a partnership with Smarty Rodeo, the Western industry’s most innovative and creative rodeo training products.

“We are really excited to partner with WRC on this showcase,” said Amanda Shaffer, VP of Business Development. Our efforts to provide the best training equipment for all events in rodeo has been a huge focus for us and it is an honor to show off what we’ve created for goat tyers. The goat tying showcase also aligns with our efforts in the collegiate arena and we can’t wait to have the opportunity to help build it through our relationships with coaches and student athletes while encouraging nominations.”

"The goat tying showcase has broadened the scope of our event, and Smarty Rodeo shares our values in supporting women in rodeo,” said WRC Commissioner Linsay Rosser-Sumpter. “We feel that this partnership is a great fit because Smarty has elevated the standard for rodeo training, the same as the WRC has elevated the industry for so many women.”

The WRC offers the largest annual prize for a women's rodeo event, with a total payout of over $802,000 at the 2025 WRWC. The WRWC will return to Texas in May 2025, with the initial rounds held at Cowtown Coliseum from May 12-14 before concluding in Arlington at AT&T Stadium on May 17 alongside the PBR (Professional Bull Riders) World Finals: Unleash The Beast – Championship. The Smarty Rodeo Goat Tying Showcase will take place on May 13.

The May 13 showcase will feature the top 20 NIRA (National Intercollegiate Rodeo Association) athletes who have climbed the leaderboard ranks.

Among the placements in its WRC Goat Tying Showcase title partnership, Smarty Rodeo will receive significant exposure through WRWC broadcasts, in-arena signage, on-site activation, and a strong presence at the Women’s Rodeo World Championship week.

Since launching in May 2018, the WRC and its partners have awarded more than $3.75 million in new money to women’s rodeo athletes.

Photo courtesy of Andy Watson/Bull Stock Media