MILWAUKEE, Wis. – For the fourth consecutive season, and fifth time in arena history, the PBR’s (Professional Bull Riders) premier Unleash The Beast will buck into Fiserv Forum for PBR Milwaukee on March 1-2. Tickets go on sale Friday, Nov. 4 at 10 a.m. CT at fiservforum.com.

For two nights only, more than 30 of the best bull riders in the world will go head-to-head against the sport’s rankest bovine athletes, showcasing the ultimate showdown of man vs. beast in one of the most exciting and unpredictable live sporting events to witness.

The upcoming PBR Milwaukee will be the 15th event of the new individual season as riders vie for vital points in the race to be crowned the 2025 PBR World Champion.

The bull riding action for the PBR Milwaukee begins with Round 1 at 7:45 p.m. CT on Saturday, March 1, followed by Round 2 and the championship round at 1:45 p.m. CT on Sunday, March 2. All competing bull riders will get on one bull each in Rounds 1-2. Following Round 2 Sunday afternoon, the riders’ individual two-round scores will be totaled with the Top 12 advancing to the championship round for one more out and a chance at the event title.

Tickets for the two-day event go on sale Monday, November 4 at 10 a.m. CT, and start at $15, taxes and fees not included. Tickets can be purchased online at ticketmaster.com and PBR.com, or by calling PBR customer service at (800) 732-1727.

PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in three tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth, and more. For more on elite seats, visit https://pbr.com/elite-seats-unleash-the-beast, or call (800) 732-1727

When PBR’s Unleash The Beast last travelled to Milwaukee in March 2024, Caden Bunch (Tahlequah, Oklahoma) parlayed a 2-for-3 showing into his second Unleash The Beast event win of the season. The win allowed Bunch to crack the Top 10 in the heated battle for the 2024 PBR World Championship.

As the season continued, Bunch qualified for his career-first PBR World Finals, finishing No. 14 in the 2024 PBR World Championship race.

Other past PBR Milwaukee Invitational event winners include Kaique Pacheco (2023 – Itatiba, Brazil), Joao Ricardo Vieira (2022 – Itatinga, Brazil) and Paulo Ferreira Lima (2016 – Bezerros, Brazil).

For more information about the PBR and to see the full 2025 PBR Unleash The Beast schedule, visit PBR.com.

Photo courtesy of Andy Watson/Bull Stock Media