FORT WORTH, Texas – The Ariat Texas Rattlers, the Metroplex’ professional bull riding team and 2023 PBR (Professional Bull Riders) Teams World Champions, today announced an innovative collaboration with Dallas streetwear brand True Brvnd.

The veteran owned and operated True Brvnd launched in 2020, striving to create Dallas’ true brand, representing both the city’s culture and community, and has since exploded in popularity. The partnership with the Ariat Texas Rattlers marks True Brvnd’s first foray into the Western lifestyle as they work to fuse the booming cowboy culture with the unique flavor of Dallas. The partnership will come to life through two limited-edition hats that pay homage to the cowboy-way-of-life by featuring a trucker style.

The Ariat Texas Rattlers are the latest professional sports team to join forces with True Brvnd, alongside the NFL’s Dallas Cowboys and Dak Prescott, MLB’s Texas Rangers, NBA’s Dallas Mavericks, NHL’s Dallas Stars MLS’ FC Dallas, UFL’s Arlington Renegades and WNBA’s Dallas Wings.

“You ready? We goin’ West,” said True Brvnd Founder and Owner Sang Truong.

“True Brvnd has built themselves into a brand that is synonymous with the unique culture that is Dallas-Fort Worth. We’re thrilled to join forces, melding Cowboy mystique with their hip streetwear vibe,” said Texas Rattlers General Manager Chad Blankenship. “True Brvnd has already built successful partnerships with the Dallas Cowboys and Texas Rangers, among other North Texas teams. We’re elated that the 2023 PBR Teams Champion Texas Rattlers have joined that roster, as we bring our fans yet another way to display their team pride.”

Ariat Texas Rattlers x True Brvnd All Black Texas Hat

Fans will be able to obtain the first hat in the collaboration by purchasing two tickets to the Friday, Sept. 27 iteration of Rattler Days at Dickies Arena. This hat is all-black, featuring the True Brvnd’s trademark upside down Texas on the front, striving to celebrate the Texas Rattlers as the Lone Star State’s champion bull riding team. Displaying the Rattlers’ logo on the side of the cap, the underneath of the hat’s bill features a black-and-white rattlesnake print, while the reverse has Rattlers stitched above the closure. This ticket package may be purchased here.

The second hat will be available exclusively for purchase for $39.99 at the Ariat Store in Mule Alley in the Fort Worth Stockyards during the Ariat Texas Rattlers’ official meet-and-greet on Saturday, Sept. 28 from 12-1:30 p.m. This all-black cap features the iconic upside-down Texas on the front with the team’s name, Rattlers, stitched directly below. The hat’s bill is the Rattlers’ well-known yellow-orange, while the side of the cap features the team’s logo, and Fort Worth is stitched above the back enclosure in white, a celebration of the team’s hometown.

The Texas Rattlers will return to Fort Worth for their third-annual PBR Camping World Team Series homestand Sept. 26-28. The 2024 edition of Rattler Days will begin at Cowtown Coliseum on Thursday, Sept. 26 – directly preceded by the team’s iconic Rattle Battle rattlesnake chef cookoff in Mule Alley – before traveling to Dickies Arena as the event concludes on Friday, Sept. 27 and Saturday, Sept. 28. The competition begins nightly at 7:45 p.m. CT.

Tickets for Rattler Day action inside Cowtown Coliseum are on sale now and can be purchased at AXS.com and PBR.com, the Cowtown Coliseum Box Office, or by calling PBR customer service at 1-800-732-1727.

Tickets for PBR Rattler Days at Dickies Arena are also on sale now, and can be purchased online at Ticketmaster.com and PBR.com, at the Dickies Arena Box Office, or by calling PBR customer service at 1-800-732-1727.

Three-day ticket packages for PBR Rattler Days at Cowtown Coliseum Dickies Arena are available, offering fans a 15% discount on select price levels.

For more information about the Texas Rattlers, visit https://pbr.com/teams/rattlers/, Texas Rattlers on Facebook, or @TexasRattlers_ on Instagram and Twitter.