ARLINGTON, Texas – One month before the PBR (Professional Bull Riders) World Finals: Unleash The Beast: Championship gets underway in Arlington, Texas, at AT&T Stadium, the organization today announced that Cole Hauser’s Ultimate Tailgate Party is set to take over the famed venue’s East Plaza on Saturday, May 18.

Cole Hauser’s Ultimate Tailgate Party will include the fan-favorite Rider Arrival Show hosted by Flint Rasmussen and Matt West featuring all 25 competing riders, along with LIVE music performances from the Tractor Supply Co. Stage from YEEDM duo VAVO, Dean James & The Treatment and the Dallas Cowboys’ DJ EJ.

VAVO headlines the musical roster, currently lighting up on various dance charts. Their success has garnered the support of industry heavyweights including Tiësto, The Chainsmokers, and David Guetta, while their latest releases feature country music stars like Kane Brown, Nate Smith, Dylan Scott, Mitchell Tenpenny and Priscilla Block.

Special guests, merchandise, lawn games, activations from PBR Teams and the Michelob ULTRA Mobile Bar will surround the pre-event tailgate running from 4:30-7:30 p.m. CT. Cole Hauser’s Ultimate Tailgate is open to all fans with a ticket to that evening’s rounds for PBR World Finals – Championship.

“I’m looking forward to hanging out with all the fans,” said Hauser. “After we party outside, we will bring the party inside to witness bull riding history.”

Hauser formed a strategic partnership with PBR in 2022 writing, directing and starring in PBR brand creative that is featured in PBR on CBS broadcast openings, on the organization’s social media channels and in arena at events.

Single-day tickets for the PBR World Finals are on sale now and start at SeatGeek.com and PBR.com/WorldFinals, or by phone at 1-800-732-1727.

Photo courtesy of Leo Loera/Bull Stock Media