PUEBLO, Colo. – Ahead of Kid Rock’s Rock N Rodeo, Cowboy Channel will air Kid Rock’s Rock N Rodeo Draft Show on Sunday, April 7 at 8 p.m. EDT, providing viewers an all-access look inside the private draft held in Fort Worth in early March to build the rosters for the transformational rodeo scheduled to compete AT&T Stadium on Friday, May 17.

Kid Rock’s Rock N Rodeo Draft Show is hosted by Kate Harrison and Matt West, with commentary from Flint Rasmussen and Brad Narducci. Part strategic analysis, part comedy, the show offers an insider’s view of the creation of the star-studded lineup of rodeo royalty forming the rosters set to compete in the landmark $1 million team rodeo event.

Harrison and West also break down the team rosters at an athlete announcement party at Kid Rock’s Honky Tonk in Nashville, Tennessee.

“With Kid Rock’s Rock N Rodeo, you’ve got something for everyone,” West said. “If you’re a hard-core loyal rodeo fan, we’ve got the best cowboys and cowgirls in the world. If you’re a casual fan and never have seen it before, I promise you’re gonna find something you love about this event. It’s going to be the first of what I think will be many parties like this to come.”

On May 17, Kid Rock’s Rock N Rodeo will open Western Sports’ biggest weekend at AT&T Stadium with the first modern-era Team Rodeo in head-to-head, bracket-style matchups infused with live music. This reimagined rodeo mashed-up with a Kid Rock concert is a brand-new presentation of rodeo and rock & roll in an all-American, hotly competitive Western sporting event.

“This is something outside the box for me, and I’m invested in the long haul,” said Kid Rock. “I believe rodeo is the last great American sport. We want this to be a place for hard-working folks who love this country, and we’ll try to provide them with top-notch entertainment.”

The drafted athletes for the May 17 rodeo include the most talented athletes to ever compete on dirt. Collectively they have earned 54 World Championships in the PRCA (Professional Rodeo Cowboys Association) and WPRA (Women's Professional Rodeo Association), 39 aggregate wins and more than 400 qualifications to the National Finals Rodeo (NFR), while amassing more than $89 million in career earnings.

Following the $1 million team rodeo, the 2024 PBR World Finals: Championship storms into the NFL’s biggest indoor stadium on May 18-19, matching the world’s best cowboys on top of the rankest bulls. One tough and determined cowboy will be last man standing to grab the coveted gold buckle and $1 million bonus.

Photo courtesy of Andy Watson/Bull Stock Media