PUEBLO, Colo. – Two events into the 2024 Unleash the best season, Cassio Dias is trending.
Now 6-for-6 on the season en route to earning his career-first premiere series event buckle in St. Louis, Missouri, the 22-year-old cowboy is quickly becoming a fan favorite.
Giving both Kansas City Outlaws and Missouri Thunder fans inside Enterprise Center a taste of what’s to come during next summer’s Show Me Showdown matchups, courtesy of the PBR Camping World Team Series’ third season of electric 5-on-5 action, there was much more rhythm than blues for the budding superstar and those in his corner.
Ranked No. 1 in the world after completing his second flawless performance in as many opportunities, he’s set to bring a 60.5-point lead over No. 2 Caden Bunch into Johnstown, Pennsylvania, this weekend, where he will look to build on his fiery start to the 2024 slate.
But it’s not just title-clinching, event-best rides atop world title contenders like Mike’s Motive that has his stock rising, though.
It’s the post-ride dance. His style off the dirt. The flare.
With less than a year of experience competing within the United States, we’ve learned a lot about the talented Brazilian. But the No. 1 takeaway so far?
He’s just straight up fun to watch.
For each of those 8 seconds. And, of course, throughout his celebrations!
Everyone loves a good origin story these days, right?!
“I started the dance here in the United States in the locker room (with the Kansas City Outlaws),” Dias offered.
“At first, it was just a joke. I started dancing in the locker room after one of the games for some fun.”
Clinching his Kansas City team a win in Nashville, Tennessee, four months ago via his first attempt and ensuing conversion dancing with Mike’s Motive (the same bull he bested last weekend in St. Louis for a similar 90-plus-point ride to clinch the win), it was almost a flashback for the young rider as he recalled the first time he started the high kicks and sweeping moves.
“Guilherme (Marchi) told me I should take it to the stage because the fans will really like it. So I did a few times (after riding) over the summer and now it’s part of my routine,” he added.
“I’ve got family waiting for it, I enjoy doing it and I know the fans like it now too. It’s just part of my routine. The fans are waiting for me to make the whistle, so it’s (the dance) automatic now.”
As evidenced in the video below, Dias used to jump up on the edge of the rails and celebrate with the fans, waving in a unique way, which he credited to the legendary Lane Frost.
Even back in his PBR Brazil days, he would wave to the fans. But it isn’t a traditional wave by any means. More of a way to celebrate with the fans, not before them. Welcoming them to cheer and share in the celebration, not just making it about him.
“I started waving to the crowd here as well, now,” Dias added.
“I’m a Lane Frost fan, so I’m proud to be able to honor him.”
From the biggest bull riding tours in North America to the smallest dirt road rodeos, there’s a shared sense of what tour personnel, fans and the riders themselves are expected to wear in and around the arena.
With the basics including the traditional cowboy boots, a cowboy hat and some blue jeans, there’s always been a little wiggle room to showcase personality or style, but the boys generally stay in that lane when traveling around the country.
When it comes to the World’s top-ranked rider, however, he isn’t afraid to stick out from the pack in the fashion department, either.
Blending in enough to check the Western-forward boxes and keeping the hat-boot tradition intact, it’s the colors, combinations and perhaps even the friendly smile which makes him pop on his way in and out of any given event.
Oh yeah. And the suspenders.
“A long, long time ago, even before the vests, I saw a mad riding bulls with the suspenders on,” Dias shared.
“I wanted to represent him and be part of that.”
Simple as that, the man who sits atop the Unleash The Beast World Championship standings isn’t embracing the extracurriculars for his own sake.
He’s honoring those who have competed before him.
He’s doing it for his friends and family who have helped him get this far.
He’s up there dancing and smiling after riding his bulls for the fans. To put on a show.
And he doesn’t have any plans to stop.
Photo courtesy of Andy Watson/Bull Stock Media