NAMPA, Idaho – When the PBR (Professional Bull Riders) bucks back into Nampa, Idaho, for the PBR Unleash The Beast Nampa, presented by Cooper Tires, March 28-30, fans will see the ultimate level of competition unfold at the Ford Idaho Center with an added third day of competition for the first time since 2010 at a crucial juncture of the 2024 season.

Marking the premier tour’s return to Nampa for the 13th consecutive season and 26th year overall, the typical two days of action-packed excitement will transition into a three-day weekend in 2024, giving Idaho fans the opportunity to watch as 35 of the top bull riders in the world go head-to-head in David vs. Goliath matchups with the toughest animal athletes in the sport.   

The expanded premier series stop in Nampa – the 18th event of the 23-event Unleash The Beast regular season – promises to be crucial in the chase for the 2024 PBR World Championship culminating at AT&T Stadium in Arlington, Texas in mid-May.

In 2023 when the UTB tour visited Nampa, lively Gem State fans were at full volume as Brazil’s Ramon de Lima (Rio Branco, Brazil) claimed the second premier series event win of his career, highlighted by being the only man to go a perfect 3-for-3 on the weekend. In the Championship round, Lima was matched with Fastfire (Glover Cattle/ D&H Cattle Co.). He was successful in the 8-second matchup for the third time over the weekend, ultimately clinching his win.

Bull riders like Lima from around the world will take to the dirt in Nampa at 7:45 p.m. MST on both Thursday, March 28 and Friday, March 29, with action beginning at 6:45 p.m. MST on Saturday, March 30 for Round 3 and the Championship Round.

Tickets range in price from $15 to $110 and can be purchased at the Ford Idaho Center Box Office, PBR.com, ICTickets.com, or by phone at (800)745-3000.

PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in three tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth and more. For more on elite seats, visit https://pbr.com/elite-seats-unleash-the-beast, or call (800) 732-1727.

Photo courtesy of Andy Watson/Bull Stock Media