INDIANAPOLIS, Ind. – For the third consecutive year, PBR (Professional Bull Riders) will bring the world’s top bull riders and rankest bucking bulls back to Indianapolis, Indiana, as the thrilling man vs. beast showdown returns for the PBR Unleash The Beast Ariat PBR Invitational, March 2-3, 2024.

When PBR was last in Indianapolis, Daniel Keeping (Blackfoot, Idaho), who was a standout during the inaugural 2022 PBR Teams season for the Texas Rattlers, had a pivotal weekend as his 2023 season began. After recovering from major shoulder surgery, the 24-year-old had a successful 2-for-3 weekend. Sitting in second place in Saturday’s Round 1 courtesy of his 87.75-point ride aboard Casper (Crescent City Bucking Bulls/Lari Crane/Gene Owen), Keeping kept the fire going in Round 2.

Paired with Renegade (Cord McCoy/Rodosky/Lovell/Punke/McCoy Rodeo) as Sunday afternoon began, the gritty cowboy exploded from the chutes, punching his ticket to the final round in the No. 1 spot on the event leaderboard thanks to his 88.75-point ride.

Keeping then selected UTZ BesTex Smokestack (Blake Sharp/Chris Utz/Garrett Carey) as his bovine opponent in the championship round but was launched to the ground in 6.59 seconds. Despite the disappointing championship round, Keeping still secured the event win.

In the same fashion as Keeping, bull riders from around the world will battle it out in Indianapolis for crucial points in the 2024 season – all with their eyes set ultimately on the 2024 world title.

The intense action of the PBR Unleash The Beast Ariat PBR Invitational begins at 6:45 p.m. CDT on Saturday, March 2 and at 1:45 p.m. CDT on Sunday, March 3.

Tickets for the two-day event go on sale Oct. 20 at 10 a.m. and range in price from $15 to $105. Fans can purchase tickets at www.PBR.com, www.Enterpisecenter.com, Gainbridge Fieldhouse box office, All Ticketmaster locations or online at www.Ticketmaster.com. PBRewards Members will also be able to purchase online through PBR.com or by calling PBRDirect at 800-732-1727. 

Diehard bull riding fans who are looking for a fully immersed experience with an up-close and personal view of the toughest sport on dirt can purchase “PBR Gold Elite Seats” for $393. These tickets offer the best seat in the house within three rows of the action to the world’s top bull riding, as well as an exclusive tour collectible item, exclusive pre-event hospitality, a backstage tour with PBR talent, pre-event photo in front of the bucking chutes, and an exclusive PBR Unleash the Beast Tour Collectible item.

Avid bull riding fans who are looking for an elite experience while enjoying the world’s top bull riding circuit can purchase a “PBR Silver Elite Seat” for $313. These tickets offer the best seat in the house within 5 rows of the action, as well as an exclusive tour collectible item, exclusive pre-event hospitality, a backstage tour with PBR talent, pre-event photo in front of the bucking chutes, and an exclusive PBR Unleash the Beast Tour Collectible item. 

Also available to fans wanting an elevated experience is the “PBR Bronze Elite Seats” ticket for $243, offering premium lower-level seating closer to the action, a $20 concession voucher, a pre-event photo on the dirt, and a commemorative credential and lanyard.

The events’ “PBR Gold Elite Seats”, “PBR Silver Elite Seats”, and “PBR Bronze Elite Seats” can be purchased by contacting the PBR Customer Service Department at 800-732-1727.

Photo courtesy of Josh Homer/Bull Stock Media