EUGENE, Ore. – When the PBR (Professional Bull Riders) bucks back into Eugene, Oregon, for the PBR Unleash The Beast Eugene Invitational at Matthew Knight Arena on Feb.17-18, fans will see the ultimate level of competition as the world’s top bull riding athletes take on the rankest bucking bulls in the business.

Marking the premier tour’s return to Eugene for the first time since 2016, the two-day, action-packed weekend will give Oregon fans the opportunity to watch as 35 of the top bull riders in the world go head-to-head against the sport’s rankest animal athletes in one of the most exciting live sporting events.

During the 2023 season, the PBR will celebrate its 30^th anniversary since 20 cowboys broke away from the traditional rodeo with the belief that bull riding could be a standalone sport. Since their trailblazing initiative, the PBR has grown into a global phenomenon awarding nearly $300 million in prize money.

The upcoming PBR Unleash The Beast Eugene Invitational will be a midseason event of the 2023 individual season. The coveted world points on the line will set the world standings leaderboard in the season as the battle toward the 2023 world title rolls to a close. Eventgoers will watch as riders vie for crucial points in the race to be crowned the 2023 PBR World Champion during the PBR World Finals in Fort Worth, Texas, at Dickies Arena May 12-21.

Fan favorites including 2022 PBR World Champion Daylon Swearingen, two-time PBR World Champion Jose Vitor Leme, 2019 PBR Rookie of the Year Dalton Kasel, 2018 PBR World Champion Kaique Pacheco, veteran riders like three-time PBR World Champion Silvano Alves and many more will be among the riders expected to compete throughout the weekend.

The intense bull riding action at the PBR Unleash The Beast Eugene Invitational begins at 7:45 p.m. on Friday, Feb. 17, and 6:45 p.m. on Saturday, Feb. 18.

Tickets for the two-day event range from $15 to $105. Fans can purchase tickets a TicketMaster.com or the Matthew Knight Arena Box Office. PBRewards Members will also be able to purchase by calling PBRDirect at 800-732-1727 or online at PBR.com.

Diehard bull riding fans looking for a fully immersed experience with an up-close and personal view of the toughest sport on dirt can purchase “PBR Premier Elite Seats” for $395. These tickets offer the best seat in the house closest to the action of the world’s top bull riding, as well as a PBR 30^th Anniversary Season collectible item, a $20 concession voucher, a 2023 PBR Yearbook, a backstage tour with PBR talent, a pre-event photo in front of the bucking chutes that will be printed with a 30^th Anniversary Season branded frame, and a commemorative credential and lanyard. 

Avid bull riding fans looking for an elite experience while enjoying the world’s top bull riding circuit can purchase a “PBR VIP Elite Seat” for $325. These tickets offer premium seats closest to the chutes, an exclusive 30^th Anniversary Season collectible item, a $20 concession voucher, a pre-show backstage tour with PBR talent, a pre-event photo in front of the bucking chutes that will be printed with a 30^th Anniversary Season branded frame, and a commemorative credential and lanyard.

Also available to fans wanting an elevated experience is the “PBR Bronze Elite Seats” ticket for $250, offering premium seating closer to the action, a $20 concession voucher, a post-event photo on the dirt, and a commemorative credential and lanyard.

Eugene’s “Premier Elite Seats,” “VIP Elite Seats,” and “Bronze Elite Seats” can be purchased by contacting the PBR Customer Service Department at 800-732-1727.