11.08.22 - News
PBR Launches tongue-in-cheek campaign tied to Election Day
Without taking sides, PBR wants to capture the attention of distracted people with busy lives during a heated election.
By Andrew Giangola
Election Day should be our nation’s proudest moment.
This vital civic duty has unfortunately become surrounded by ugly noise that’s more like the most grating, never-ending argument at the worst family function you’ve ever attended.
The shouting without listening. The finger pointing. The barrage of accusatory ads.
Who hasn’t thought, wake me up when it’s over? (Once you’ve voted. Everyone should do so!)
Partisan politics smells like, well, something produced by the animal athletes of the PBR.
Considering how to cut through the clutter to promote its upcoming events, PBR is playing into the universal sentiment of exasperated fatigue in a new digital campaign launching today.
CHECK OUT THE VIDEO CAMPAIGN:
The new tongue-in-cheek video will reach more than one million people through a paid digital campaign on social media.
There’s a special emphasis on battleground swing states Michigan, Georgia, Minnesota, Arizona and California.
Email blasts with a ticket offer will total another million-plus impressions for upcoming premier series Unleash The Beast events in Los Angeles, Minneapolis, MN, Tucson, AZ, Sacramento, CA, Grand Rapids, MI, Tulsa, OK, Little Rock, AR, Cedar Park, TX, Duluth, GA and Albany, NY.
Of course, it’s all in fun.
Without taking sides, PBR just wants to capture the attention of distracted people with busy lives during a heated election.
In fact, the only side the campaign takes is encouraging people to get their ticket to join the biggest party – the one at PBR.
PBR encourages everyone of age to vote. For more information, you can visit this state-by-state resource guide: https://www.vote411.org/