J.W. Hart is one of the Professional Bull Riders tour’s best to ever do it, earning the nickname “Iron Man” for his tenacious style and for competing in 197 consecutive premier series events.

He’s also on TikTok.

The most viral video of the 47-year-old is actually on his wife LeAnn’s account. It features Hart stumbling as the rope he uses to lead a bull snaps.

"When it happens to (J.W.), he says he’s ‘not sure what’s so funny,’” LeAnn writes in the caption, “But if it happened to us, we would never live it down.”

Hart said he got into TikTok through his 13-year-old son. And now he regularly posts TikToks to his 10 thousand-plus followers.

It’s all part of the changing world of bull riding, which Hart is experiencing firsthand as coach of the newly formed Kansas City Outlaws. The team is one of eight in the PBR’s new team series, which will pit bull riders against each other in a 5-on-5 format to see who can collect the most points.

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