Three men in history – Jim McKay, Keith Jackson, and Allen Bestwick – have called both the Indianapolis 500 and the Daytona 500.

One of them is now part of the PBR family.

Bestwick, a familiar “big game” voice to sports fans worldwide, is joining the PBR on CBS telecast for the PBR Team Series as the new team league debuts tonight in Cheyenne (10 p.m. ET, CBS Sports Network).

Bestwick is a high school graduate from a blue-collar Rhode Island family who dreamed of doing only one thing in life – announcing live sports on radio and television. He joined his high school radio club, wound up at a Providence AM station, and has lived the proverbial dream for the past 40 years.

His resume includes serving as a television play-by-play announcer or host for the Indianapolis 500, Daytona 500, U.S. Open tennis tournament, Wimbledon, college football, college basketball, golf, and NASCAR.

Last Saturday night, Bestwick was at a dirt track in Hartford, Ohio, calling SRX, the Superstar Racing Experience on CBS. Following the race, he headed for Wyoming.

“I love stretching my brain,” Bestwick said. “I love new places, new people, and new stories to tell. I’m approaching this opportunity as someone who is not an insider who can let my natural curiosity run free to explore something from a different vantage point than those who are elbow deep into it seven days a week, 365 days a year.”

In his role, Bestwick will be embedded in one of the two bull pens during the head-to-head, five-on-five bull riding games.  

Matt West, who has served as PBR arena announcer, will report from the opposing team’s bull pen.

In a role being labeled as truly pioneering in professional sports, Kate Harrison will serve as play-by-play announcer and host of the broadcasts.

“When fans hear Allen Bestwick’s voice, they know they’re tuning to a world-class sports broadcast,” said PBR Commissioner and CEO Sean Gleason. “We are thrilled Allen is joining a very talented team to bring fans every ride and wreck from the first bull out in Cheyenne Monday night until a champion team is crowned in Las Vegas in November.”

Before his PBR immersion, Bestwick would be considered a casual PBR fan. Whenever the sport is in action, he’s usually been off to places like windy St. Andrews Golf Club in Scotland or above the close-cropped tennis lawn at Wimbledon.

Since accepting the PBR role, he’s been “eyeball deep” in anything related to bull riding from YouTube, social media, and the PBR press materials.

“PBR has been wildly successful, especially when you learn the story of how it started out with 20 cowboys taking a chance (by breaking away from the rodeo),” Bestwick said. “The Teams concept is a very smart repackaging of the best of traditional PBR combined with the attributes of team sports that we all enjoy. It’s a very nice opportunity for the organization, the new teams, athletes, fans, and the sport to try something new and exciting at a time when a lot of attention is being paid to the Western lifestyle.”    

The sport is lucky to have a legendary sports announcer along for the ride, describing history being made beginning tonight.