Like many rodeos around the country, The Pendleton Round-Up canceled its annual celebration, scheduled to take place in its hometown of Pendleton, Oregon last week. Each year rodeo fans make a pilgrimage to the iconic Western town for the Round-Up, bringing a welcome boost to the local community and economy. In an effort to help various community organizations impacted by this year’s cancellation, the Pendleton Round-Up and Oregon Community Foundation established the Let’er Buck Cares Fund.

Pendleton Whisky is proud to toast the Pendleton Round-Up and give back to the local community in Pendleton during this challenging time. The whisky brand, which proudly shares a name with the town of Pendleton and its prestigious rodeo, launched the Let’er Buck Challenge to raise awareness for and encourage donations to the Let’er Buck Cares Fund.

Fans are invited to post a toast to the Pendleton Round-Up on their own social media channels with the hashtag #LeterBuckChallenge and tag three friends to pass it on. For every use of the hashtag on social media through October 18, 2020, Pendleton Whisky will donate $1 to the Let’er Buck Cares Fund, up to $150,000.

While rodeo fans cannot attend the Pendleton Round-Up this September, Pendleton Whisky encourages them to celebrate and support the Pendleton community by taking part in the Let’er Buck Challenge and contributing directly to the Let’er Buck Cares Fund at pendletonwhisky.com/leter-buck-challenge.