To help unify America and give thanks to the real heroes keeping us safe and running during a global pandemic, PBR is streaming a daily rendition of “God Bless America.”
Every night at 9 p.m. ET, a new rendition of the iconic song is released on PBR’s social media channels with a heartfelt message of appreciation from each performer to the selfless healthcare heroes and front-line workers making extraordinary sacrifices.
“In uncertain times, most of us are just stuck at home, but there are groups of people on the front lines making sure this country functions and still works,” said PBR official entertainer Flint Rasmussen in introducing the social series. “They’re keeping us running, they’re keeping us safe. It doesn’t go unnoticed, and we simply want to say thank you.”
Rasmussen, sans clown makeup, then introduced Chevel Shepherd, winner of The Voice, who also appears in PBR on CBS openings singing the new PBR anthem, “Be Cowboy,” for her version of “God Bless America.”
“Being a singer, my way of reaching people is thorough my voice, and I hope I gave all our heroes who are putting their lives on the line right now a spark of hope that we will all get through this together,” Shepherd said via text message.
Artists expressing similar sentiments during the nightly salute include Aaron Watson, Neal McCoy, Lewis Brice, Annie Bosko, Jessie G, Ben Gallaher, Tim Dugger, Amber Woodhouse and many more.
New PBR fans like Stephen Khanamirian from Huntington, NY, on his Steinway Grand and Ted Nugget’s bassist Greg Smith with his band Off the Road, have sprung to the fore, with Smith sending in a booming band version recorded (with proper social distancing) from his backyard in rural Pennsylvania.
Rocker Erik Turner of Warrant, which has played alongside PBR at several events, paired up with his son Noah on vocals and piano. The band's lead singer, Robert Mason, performed his version, too.
Fans got a treat when PBR legend Adriano Moraes appeared from Brazil to observe that “in this time of uncertainty, we see a really good feeling of solidarity growing everywhere. We have people of all nations uniting in this moment of pain. We have forgotten what separates us, and we start thinking about that brings us together during this war.”
The three-time PBR World Champion, whose statue riding Little Yellow Jacket sits in front of PBR headquarters in Pueblo, Colorado, then introduced his son Antonio, who has sung the National Anthem at PBR’s biggest events, including the PBR World Finals in Las Vegas, Iron Cowboy in Los Angeles, PBR Global Cup in Arlington, and the Music City Showdown in Nashville.
Antonio Moraes has been singing and playing guitar for family and friends since he was six. He moved to Nashville nearly two years ago to pursue a music career and released his first self-titled EP last August.
Born in Brazil, Antonio calls it a great honor to have had the opportunity to sing both “The Star Spangled Banner” and “God Bless America” on a global stage.
“This amazing country welcomed in me and my family with open arms,” he said. “In singing such a beautiful song like ‘God Bless America,’ I felt very happy and proud to be able to help spread the message and some joy in these tough times.”
“God Bless America” holds a special place in the heart of rising star Annie Bosko, who sang the National Anthem prior to the PBR Iron Cowboy at STAPLES Center in Los Angeles
“I come from a long line of patriots,” she said. “My grandfather was a Croatian immigrant who started his own farm and built the American dream. He asked me to sing ‘God Bless America’ at his funeral because he loved the song and America so much. It’s probably the song I get asked to sing the most, and I never get tired of it.”
Next to the “Star Spangled Banner,” which traditionally opens sporting events in the U.S., “God Bless America” has become a popular sister song to unite fans.
The song was written by Jewish immigrant Irving Berlin in 1918 while serving in the U.S. Army. Twenty years later, with the rise of Adolf Hitler, Berlin revived it as a “peace song,” tweaking a few lyrics and introducing it on an Armistice Day radio broadcast in 1938, performed by Kate Smith.
Smith’s proudly spirited version is familiar to any hockey fan as the Philadelphia Flyers “good luck song,” replacing the National Anthem on must-win nights, and served to wake up NASA astronauts on their final morning on Space Shuttle Atlantis, ending the 30-year U.S. Space Shuttle program.
Since the September 11, 2001 terrorist attacks, “God Bless America” has been played during the seventh inning stretch at every New York Yankees home game.
PBR’s Salute to Heroes with Berlin’s enduring song launched on April 9. To date the videos have racked up 3.8 million total impressions and 804,000 video views on social media.
The league’s salute to heroes will showcase a new daily performer through Memorial Day, continuing to bring plainspoken encouraging words from performers ranging from Grammy Award winners to ordinary fans with musical talent.
“It’s gonna be alright,” country artist Tim Dugger said before singing with his acoustic guitar. “America always gets through stuff. We’ve had harder times, so it will all be okay.”