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Charging Bull artist creates new trophy for PBR in New York

12.31.19 - Features

Charging Bull artist creates new trophy for PBR in New York

Arturo di Modica will also receive the first Be Cowboy award of the 2020 season.

By Andrew Giangola

There’s a bull out there who’s more famous than even the greatest of them all, the legendary Bushwacker.

He’s about four times as big as Bushwacker, was born in an audacious act of guerilla art and, despite a recent attack, he’s made it to his 30th birthday as one of the world’s most recognizable and photographed animals.

Arturo di Modica, the artist who created “Charging Bull” and secretly dropped him off on Wall Street in the dead of a cold December night in 1989, had arrived in New York from Sicily a decade and a half earlier, virtually penniless.

Di Modica’s talents were so prodigious he’d been called “a young Michelangelo” of marble sculpture.

Following the infamous 1987 Black Monday stock market crash, grateful for his opportunities in New York, di Modica began breathing life into an epic symbol of inspiration — a bull sculpture that would represent power, strength, determination, optimism and confidence.

Di Modica drew on his experience in the ever-resilient city. When New Yorkers get knocked down, they get back up.

When things get bad, they work harder, get stronger, bear down and make it better.

That was exactly what di Modica wanted to inspire and immortalize in 7,000 pounds of brass bovine bravado.

He worked on the sculpture for two years, starting with clay and metal, pouring $360,000 of his own money into his bull. A foundry across the East River in Greenpoint cast the bull in bronze.

And then on December 15, 1989, Arturo gathered a group of friends, and in the Manhattan darkness— without permits or permission — hauled the 11’ by 16’ bull from his SoHo studio down to the New York Stock Exchange.

He placed his gift under a Christmas tree.

The next day, the illegal statue was hauled away.

But for the soulless bureaucrats, it was too late. New Yorkers had already fallen for the majestically mighty beast.

Arthur Piccolo, Chairman of the Bowling Green Association, took note. He arranged for the statue to be brought a few blocks west of the stock exchange to North Bowling Green Plaza, the site of a cattle market in the mid-1600s that has been its home for the past 30 years.

“Charging Bull represents the strength of America and optimism for its future; it’s for all of America,” Piccolo said. “The bull makes people think of strength and power, but it is also an animal everyone adores. They touch it. They photograph it. For children, it’s a magical creature they’re endlessly drawn to.”

Charging Bull has delighted millions of visitors. Today, it’s as much an irreplaceable part of the cityscape as the Statue of Liberty and Empire State Building.

Wherever PBR goes, the sport honors someone who exhibits cowboy values such as grit, determination, courage, respect, generosity and kindness.

Di Modica’s daring gift, the generous and uplifting spirit in which it was created, its Robin Hoodish dead-of-night delivery, and really everything Charging Bull represents feels ripped from PBR’s “Be Cowboy” brief.

For this, the Sicilian artist — who became an American citizen— will now be acknowledged on the Garden’s dirt Saturday night as the first “Be Cowboy” honoree of the new season.

“I have always appreciated those who understand and value the power and the majesty of bulls,” di Modica said. “In my entire career as a sculptor, nothing has given me more pleasure than creating Charging Bull.”

Even better is another gift from Arturo.

He has created a mini-Charging Bull trophy for the annual event winner in Gotham City.

While di Modica is world famous for his connection to a stunning bull, he’s never seen the world’s top bucking bulls in action.

It’s hard to determine if the 79-year-old artist is more excited to meet PBR’s extraordinary bull athletes or the badly mismatched cowboys attempting to ride them.

“I have a deep appreciation for the talented athletes who ride bulls,” he said. “They experience and embody the power of bulls in ways I have tried to express in Charging Bull.”

As legend has it, di Modica had to run away from home in Sicily and hop a steam train to Florence to defy his father’s wishes and become sculptor.

Arturo had a dream. Nothing could stop him from its pursuit.

He went for it. No compromises. No excuses. No regrets.

On Sunday afternoon in the capital of the universe, when the weekend’s top cowboy hoists Charging Bull high over his head right about where Frazier broke Ali’s jaw, where the Pope led Mass, where Marilyn sang happy birthday to JFK, he’ll have a lot more in common than he’ll ever realize with the defiant, purposeful man who created that very special trophy.