They say that behind every great man is a great woman. You’ll hear no arguments from the PBR family.
From wives, mothers and girlfriends to stock contractors and broadcasters, the Women of the PBR play many important roles.
Throughout the 2019 season, we’ll be sharing some of their perspectives on the PBR, fashion and the Western lifestyle.
If you enjoyed the first Q&A with Sarah and Sadie Berger, you’re in luck. The wife and daughter of stock contractor Chad Berger are back to discuss their closest relationships in the PBR, working in the male-dominated bucking bull industry and their favorite fashion trends.
PBR.com: When did you first start coming to PBR events?
Sadie Berger: [Billings] is the longest event I’ve been coming to. I want to say I was 8 when I started coming here, and I’ll be 28 this year, so 20 years that I’ve been going, and (my parents) longer.
Sarah Berger: We started going probably in ’98, ’99. And then really kind of got our business going in about 2003.
PBR.com: When you first started coming to PBR events, who was the first person to welcome and befriend you?
Sadie: It was so long ago! But really, the generation of riders back when I started coming – not that this generation isn’t, but they were a very different group of bull riders, and they were very friendly, outgoing. They weren’t such spectacles like they are now. They were more everyday people, not such celebrity-type people. But I would say most of the stock contractors were the first people that befriended myself.
Sarah: I would say that too. And I guess what I love the most about it is the people we’ve met and the friends that we’ve made, and the things the kids have gotten to do and see.
PBR.com: Which of the other PBR ladies are you closest to?
Sadie: My best friend growing up, who I’ve known since I was a child, is Gage Gay’s girlfriend, Peyton. I actually introduced the two of them at the World Finals many years ago. But Fallon (Wentz) is a good friend of mine, Samantha Mauney, Kaitlin Teel… All these girls. I mean, we’re all friends in some way, shape or form, some closer than others.
Sarah: I have to say I’m probably more friends with the riders’ wives and girlfriends. Vicky Wentz I know. But as far as stock contractors’ wives, I don’t go to every event. Then we have partners on bulls you become really good friends with.
PBR.com: What’s it like working in such a male-dominated industry?
Sadie: I don’t know if it’s that much anymore so male-dominated. But it’s fun! It’s a really good learning environment. I feel like I’ve learned a lot being around the sport and being around men, because they all think they know everything. It’s fun. It’s empowering.
Do you find that the girls have to stick together at all?
Sadie: I would say yeah. I’m friends with everyone, I’m not just a girls’ girl or a guys’ girl. It’s all equal around here.
Sarah: Our oldest daughter was real involved before she got married and had kids, and I never worried about my girls at these events because they’re strong. They’re strong women.
Sadie: We can handle ourselves.
Sarah: The guys better look out. [laughs]
How often are you on the road?
Sadie: I’m on the road quite a bit. Full-time in the summer. I’m barely ever home. But as far as the PBR UTB series, I probably go to maybe 40% of the events. But with Velocity and Touring Pros, I’m on the road quite a bit.
PBR.com: How do you and the other women support each other during a long season?
Sadie: I have a group message with a group of the girls, and we just communicate things going on in our everyday lives. Because sometimes we see each other maybe once a month or once every three months, so it’s a good way for us to keep communication. Or if someone’s got a problem with their spouse or whatever made them mad, we can communicate with each other on that and give them advice and stuff. We’re just sending pictures of our everyday lives, things we do on the ranch and stuff.
PBR.com: Who is someone you always look forward to seeing at PBR events?
Sarah: I look forward to seeing the bullfighters. Andy Watson, our photographer. I like all the personnel from the PBR. And the bull riders!
Sadie: I like to see everybody. I mean, I’ve been coming to these events since I was a kid, so a lot of these people have watched me grow up. So they’re like family figures, a lot of the crew and stock contractors and bull riders and bullfighters. But as far as my friends that are women, Fallon is a good example of someone I look forward to seeing, and her family. Samantha Mauney, Kaitlin Teel, all those girls that are my friends.
PBR.com: What does it mean to you to be part of the PBR family?
Sadie: It means a lot. There might be groups of people that get along, but at the end of the day, if something were to happen to any one of us, whether we’re best friends or not, I feel like we’d all go to war for each other, or go to bat and take a bullet for other people because that’s the kind of people we all are.
Sarah: I think the cowboy way is so strong, and it just – what she said. Anybody would help anybody in the PBR. Because it is a family, for sure.
PBR.com: Getting into the fashion side of things, what’s one item of clothing or one fashion trend that’s your favorite right now?
Sadie: Right now? Denim jackets.
PBR.com: Be it clothing, jewelry or makeup, what’s one thing that we’ll never see you without?
Sadie: My rings. They’re coordinates of Mandan, North Dakota. I’ve always got home right here.
Sarah: I’ve got to have eyelashes. [laughs] Not going to lie. Got to have eyelashes.
PBR.com: What do you like about the pieces in your Montana Silversmiths collections?
Sadie: I love feathers! I love eagles and hawks. I have, I guess you could say a connection to them. I believe that they’re spiritual and powerful. So the feathers mean a lot to me because it’s something that I really love. I just was gifted my first eagle feather by a Native American, which is a very special thing, so that was pretty awesome.
Sarah: I too love the feathers because my mom was a bird lady. She always had a bird book. And if we saw a bird and didn’t know what it was, we’d call mom up, and she’d look in the bird book and figure it out for us.
Check out Montana Silversmiths’ new collection, Prairie Dancers – inspired by the many layers of the West and southwest, this collection is full of iconic symbols. Combining silver artistry with yellow and rose gold tones for pieces that speak to your heart, even if you have never glimpsed the arid deserts of the Southwest or gazed out on the seemingly endless Plains of the West.
Stay tuned next month as we talk with another of the Women of the PBR.