PUEBLO, Colo. – The Toughest Fans in Sports have always been defined by their loyalty. With that loyalty in mind, the PBR is excited to announce the addition of PBRewards Levels to its PBRewards program. Now fans who attend PBR events, shop, and interact with the PBR and its partners can earn rewards and special perks befitting a true PBR fan.

PBR fans sell out every stop on the Built Ford Tough Series, and with PBRewards, members will always get the first chance to secure their tickets for any and every BFTS event. With PBRewards, fans will get special ticket prioritization and the first chance at renewing seats for returning fans.

Along with ticket prioritization, PBRewards members will get special rewards and access according to their level. Most any interaction with the PBR and its partners can earn you points that will get you even more.

The points PBRewards members have earned to date, and will earn in the future, will qualify them for the following levels:

     - Platinum: 12,500 points
     - Gold: 7,500 points
     - Silver: 3,500 points

Each PBRewards Level offers special and incremental benefits, exclusive to PBRewards members of that level, ranging from point discounts on PBR merchandise to exclusive behind-the-scenes access at PBR Built Ford Tough Series (BFTS) events throughout the season.  PBRewards Members that have attained a PBRewards level will also receive priority access to tickets when calling PBR Customer Service at 1-800-732-1727. 

Silver-tier members will receive the core benefits along with a dedicated PBR Customer Service Representative, Silver-tier priority for BFTS tickets, and redeemable items and activities at a Silver-tier discount.

Gold-tier members will receive all core and Silver-tier benefits, free dirt access at BFTS events, Gold priority for BFTS tickets, and redeemable items and activities at a Gold-tier discount.

Platinum-tier members will receive all core, Silver and Gold benefits along with Platinum priority for BFTS tickets, redeemable items and activities at a Platinum discount or free, as well as exclusive access to special activities and behind-the-scenes access at BFTS events.  

PBRewards members that have not yet attained the Silver Level, will be considered “Standard” Members, and will enjoy the program’s core set of benefits.  These core benefits include:

     - Pre-sale ticket opportunities for BFTS events
     - Seat renewal eligibility for returning PBR Fans
     - Pre-sale discounts on items from PBRShop.com
     - Early Entry to the Arena at BFTS Events
     - Invites to Meet n’ Greets
     - Chances to win various prizes offered at BFTS Events

Fans can create a PBRewards account at rewards.pbr.com and immediately begin earning points by purchasing tickets through the PBR, purchasing merchandise at PBRShop.com, connecting and sharing PBR and Partner posts on social media and referring friends and family to join, or by visiting the PBRewards and sponsor booths at BFTS events. To learn more about the program and how it works for you, check out the PBRewards page.