PUEBLO, Colo. ― Country music's Cledus T. Judd invited the PBR to do it, and one lucky fan will win $20,000 just by doing it too.

It's Air Bull Riding, the latest craze to sweep the PBR and bull riding arenas across the country.

Today, the PBR launches its first Air Bull Riding contest ―The Ride on to Vegas; Who Gives a Buck Challenge. One lucky fan will win $20,000 and a trip for two to the 2013 Built Ford Tough World Finals Oct. 23-27 in Las Vegas for the best air bull riding performance, and the chance to win $250,000.

From Aug. 15 - Sept. 30, fans are encouraged to videotape themselves "air bull riding." Videos should then be uploaded to the contest website ― www.pbr.com/airbullride  ― where they can be shared and voted on by friends, family and site visitors. The contestant whose video receives the most votes will win $20,000 and a VIP trip for two to the World Finals.

During the recent filming of the music video for his song "Who Gives a Buck" at three-time Stock Contractor of the Year Jeff Robinson's ranch, Judd invited fans and PBR bull Riders J.B. Mauney, Douglas Duncan and Ben Jones to just "Straddle it. Handle it. Cowboy up and show everybody who gives a buck." 

You may have done it "Gangnam Style" or given a little "Harlem Shake," now it's time to "Air Bull Ride." 

Bull riders, fans, sports stars and the like have joined in the fun, performing their best rendition of air bull riding.  Visit www.pbr.com/airbullride to see the videos and enjoy some of the PBR's favorite bull riders, Mauney, Duncan and Jones, along with Cledus T. Judd as they show you how it's done.

For contest details, visit www.pbr.com/airbullride.