FORT WORTH, Texas ― For years Bo Davis had been hauling his young bucking bulls to Cowboys Dancehall, in San Antonio, Texas, to try and get some outs in an effort to prepare them for the Built Ford Tough Series.

At one point, owner Mike Murphy asked Davis if he could bring some older, more experienced bulls.

Davis did just that.

Murphy found him afterward and mentioned he recognized some of the names from the TV broadcast of the BFTS and then asked the question that changed everything for Cowboys Dancehall.

"How can I get more involved with that?" Murphy asked.

The PBR was coming to San Antonio for a BFTS in 2009 and Davis helped organize the official after party to be held at Cowboys Dancehall. That night, he introduced then-PBR CEO Randy Bernard to Cowboys Dancehall general manager Danny Perez.

Perez wanted what was, at the time, a regular amateur event held inside the bar to become an official series of PBR-sanctioned Touring Pro Division events. That same night, they walked Bernard through the entire bar and showed him the setup and how it worked for indoor bull riding events.

"I thought that he was going to think we were crazy," Perez said.

The longtime manager said Bernard, Sean Gleason and Jay Daugherty helped them develop a series that has grown to 14 events over the course of an entire season.

The next TPD event at Cowboys Dancehall is Sept. 21.

According to Davis, riders like it because it's late and, namely, it's one bull. They take 30 entries and buck the first 15 at 8:30 p.m., with the remaining 15 taking the floor at 10:30 p.m. They payout six spots and the winner can walk away with as much as $1,800 for 8-seconds worth of work.

Davis stacks the pen to where six to eight bulls will be ridden any given night.

Riders ― ranging from crafty veterans to newcomers hustling their way to the BFTS ― who draw one of the other bulls, will need to be at the top of their game to make the whistle.

Perez said fans love it because it's only $10 to get in and there's a good chance they'll see a world champion, a contender or a future contender.

"If you make the whistle down there you're going to win some money," Perez said. "Everybody likes a little spare change when they're down in the area."

He compared the atmosphere in San Antonio to that of being on top of the action at the BFTS event in Albuquerque, N.M., at The Pit.

"It's real loud. It's just a good rock 'n' roll bull riding," Perez said. "It's a party for all (those) guys. They like it."

Business has been good.

"We have the best in live country music, here in San Antonio, and to offer the best in professional bull riding just goes hand-in-hand," Perez said. "So not only has it increased our business, but it's added to the atmosphere of coming to a dancehall. It's a successful model."

According to Perez, Murphy is finalizing plans for another Cowboys Dancehall ― there's also one in Dallas that is used by the PBR each year as the after party site following the annual Iron Cowboy event ― in northeast Houston.

Davis said it'll be a "carbon copy" of the San Antonio location.

It'll take 10 months to build it. They might be able to add a few TPD events late next season, but the plan is to expand to 30 events in 2015 with 15 in San Antonio and another 15 in Houston.

"That's the loyalty from us to you guys, and it shows what you've done for our business plan," said Perez. "We offer a great night's experience of professional bull riding and great live country music."

Davis said Cowboys Dancehall spends in upwards of $100,000 annually on local advertisements.

More importantly, Davis' PBR events are mentioned in every one of those ads.

"Every time you say those three letters it does nothing but help us," he concluded.

Follow Keith Ryan Cartwright on Twitter @PBR_KRC.