PUEBLO, Colo. ― The most exclusive, revealing and behind-the-scenes content surrounding the Professional Bull Riders is now available with PBR 360, a new digital portal developed by the PBR to provide its fans the ultimate online destination.

PBR 360 combines all facets of information normally found on multiple pages of a website into a compact, easy to navigate online application. It provides a unique and customizable experience, giving fans access to bull riding content unavailable anywhere else, including premium videos, features and photos. 

Available to PBR Fan Club members at any level (free, Tough, Toughest), PBR 360 also has never-before-digitized historical video and photos, as well as special merchandise offers and past issues of the popular Pro Bull Rider magazine.

"We designed PBR 360 to provide fans extensive content in an innovative manner to digest quickly and easily", explains Jon Sager, PBR's SVP of Information Technology. "News, social, all schedules from Built Ford Tough Series to International, television, even where Bushwacker and Asteroid will be competing next. It's all there at your fingertips. Fan reaction to the beta version was overwhelmingly enthusiastic. There's nothing else like this in professional sports. We hope our fans enjoy it."

New featured content is posted daily, living right alongside pertinent info surrounding the sport, such as schedules, stats, standings and more. Fans are also given the tools to completely customize their PBR 360 experience via content filtering and a dashboard for managing content.

PBR 360 is the newest addition in PBR's extensive digital initiative alongside its website, social media platforms, PBR Now mobile application and its award-winning Live Event Center.

Visit PBR.com/360 for more information.