PUEBLO, Colo. - The Professional Bull Riders is pleased to announce that CBS Sports Network has added three additional Built Ford Tough Series events to its 2012 television schedule. The coverage adds additional telecasts to multiple-day events, providing PBR fans with early-round coverage not previously available. The coverage is in addition to the more than 55 hours of live-event programming already being aired by CBS Sports Network.

"We are excited to add three events to this year's PBR schedule," said Dan Weinberg, Senior Vice President, Programming, CBS Sports Network. "PBR has proven to be the action-packed, exciting and compelling live programming that we thought it would be. It has generated tremendous fan interest and is exactly the type of content we strive to provide our viewers. We look forward to continuing this successful partnership in the future."
 
The two-hour telecasts added to the schedule are:

Uncasville, Conn. (Saturday, April 28)

Billings, Mont. (Saturday, May 5)

Pueblo, Colo. (Saturday, May 19)

Each of the telecasts is scheduled to air from 10 p.m. to 12 a.m. ET.

"CBS Sports Network has already proven to be an ideal network partner to deliver PBR programming," said PBR President and COO Sean Gleason. "They have been listening to our fans who desire more first- and second-round coverage of multi-day events. The quick response to make additional programming time and production resources available is just a small indication of the big things yet to come from the new television home of the PBR."

CBS Sports Network, the primary television partner of PBR, will now televise 30 event dates, while the CBS Television Network will broadcast an additional eight, representing almost 60 percent of the BFTS schedule.

PBR has been working closely with CBS Sports Network to evaluate and implement new production techniques and strategies to bring the action closer to viewers.

Built Ford Tough Series telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer. Hired when the PBR brought television production in house in 2011, Neal has enhanced the broadcast including the addition of the super-slow-motion "X-MO" replay system, and a Telestrator, allowing the color commentators to diagram while analyzing rides.

CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 613 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.

The BFTS season opened on Jan. 6-8 with capacity crowds at Madison Square Garden in New York. The BFTS will make 28 stops in 23 states before the Built Ford Tough World Finals in Las Vegas on Oct. 24-28. The World Finals are where the PBR World Champion will be crowned and awarded the coveted championship buckle and a $1 million bonus. The richest bull riding event in the world, the World Finals has a total purse of more than $2 million.