PUEBLO, Colo. - The PBR would like to congratulate one of its higher-profile fans, model Kate Upton, upon her selection to be the cover model for the 2012 Sports Illustrated Swimsuit Edition.

"I'm here for the bulls!" said Upton at the Champions of the PBR pre-event party in New York, where she posed with the PBR World Championship Trophy. "This needs to be in my living room!" she later tweeted. "Professional bull riding in my future? Probably..."

Kate Upton posted this photo on her Twitter feed.

Upton joined New York Giants tight end Bear Pascoe at the Madison Square Garden Invitational, the opening event of the 2012 Built Ford Tough Series. It was the sixth straight year the PBR has attracted capacity crowds to the storied venue.

Tennessee's Cody Nance won the event by covering all five of his bulls on the weekend.

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world's premier bull riding organization. This year marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that is televised worldwide. More than 100 million viewers annually watch primetime PBR programming on networks around the world including CBS, CBS Sports Network, NBC, and NBC Sports Network. The PBR has awarded over $100 million in prize money and 24 riders have earned over $1 million, including Justin McBride with $5.5 million -- the most of any western sports athlete in history. Nearly two million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/PBR.