The PBR and Wrangler® Western Wear – the iconic American denim brand and leading manufacturer of Western apparel – join forces to bring the Wrangler Tough Enough to Wear Pink campaign to Charlotte, N.C. The kickoff of the campaign will be on Saturday, Oct. 1 at the Troy-Bilt Invitational Presented by Lowe’s Home Improvement Warehouse.

The inspiration for this inaugural PBR breast cancer awareness month came from one of the PBR’s very own fans – cancer survivor Linda Wells. As she was going through treatments for breast cancer, Wells saw a story about fan-favorite J.B. Mauney on www.PBR.com. In the story, Mauney discussed the ups and downs of his bull riding career and explained his “one jump at a time” approach to the sport. This quickly became Wells’ mantra, as she took each day through treatment and recovery “one jump at a time.” She will be celebrating her one-year post-recovery mark at the Charlotte event.

At each Built Ford Tough Series event in October – Charlotte; Hartford, Conn.; and Columbus, Ohio – the Saturday-night performance will be a designated “Wrangler Tough Enough to Wear Pink” night. All fans, staff and athletes the event will be encouraged to wear pink.

PBR fans attending any of the BFTS events in October can purchase an exclusive PBR Wrangler "Tough Enough To Wear Pink" adult T-shirt for $15 or a youth T-shirt for $10. These commemorative shirts can only be found at the Built Ford Tough Series events during the month of October. Half of the proceeds from all pink-shirt sales will benefit the Cancer Research Foundation.

The PBR’s elite Built Ford Tough Series will visit Charlotte for the Troy-Bilt Invitational presented by Lowe’s Home Improvement Warehouse on Sept. 30-Oct. 1. For two nights only, the Top 40 bull riders in the world will take on the toughest bulls in the PBR for some of the best bull riding on earth. The Troy-Bilt Invitational will invade the Time Warner Cable Arena on Friday, Sept. 30 at 8:00 p.m. and Saturday, Oct. 1 at 7:00 p.m. Tickets are on sale now and can be purchased online at www.Ticketmaster.com, at the Time Warner Cable Arena box office box office or by calling (800) 745-3000.

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About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money, and 20 riders have earned over $1 million, including Justin McBride with $5.5 million – the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.

About Wrangler® Tough Enough to Wear Pink (TETWP)
In 2004, Wrangler® Western Wear helped launch the Wrangler Tough Enough to Wear Pink (TETWP) campaign to raise awareness and funds for breast cancer research. Since its inception, Wrangler TETWP has raised more than $9.75 million across the U.S. and Canada, in part through the donation of a portion of proceeds from Wrangler TETWP merchandise. To learn more about the program or find ways to get involved, visit www.toughenoughtowearpink.com.

Wrangler apparel is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western stores, as well as through on-line and catalog retailers. To find a retailer or for more information on the Wrangler family of products visit www.wrangler.com, www.facebook.com/wranglerwestern or call 888.784.8571.

VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.

VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.