The Professional Bull Riders announced that Blue-Emu and Jeff Robinson Bucking Bulls are giving fans the opportunity to rename Hank, a bull competing in the nationally-televised Built Ford Tough Series.

The “Naming of the Bull” contest will be held Aug. 8-Sept. 23. Fans can submit their names at www.Facebook.com/BlueEmu. Eight finalists will be announced on Sept. 12, and fans will be able to vote for their favorite.

The fan whose name is chosen will be given a trip for two to the Built Ford Tough PBR World Finals in Las Vegas. The remaining seven finalists will receive a $100 VISA gift card, and five entrants will be chosen in a random drawing for a Blue-Emu prize back valued at $50.

The new bull will be the second for Robinson and Blue-Emu, who renamed Deja Blu to Deja Blue-Emu, a six-year-old who gained worldwide acclaim in May when he bucked off NFL All-Pro receiver Chad Ochocinco in 1.5 seconds.

Robinson was named PBR Stock Contractor of the Year in 2010, sweeping the votes in a near-unanimous decision. Robinson has one of the deepest bull pens in PBR history, including 2007 World Champion Bull Chicken on a Chain, I’m A Gangster, and Voodoo Child.

Manufactured by NFI Consumer Products, Blue-Emu also sponsors Top 10 riders L.J. Jenkins, J.B. Mauney, and Shane Proctor as well as Matt Triplett, the PBR Sports Medicine Team, and the “Wreck of the Night” in-arena promotion.

The primary ingredient in Blue-Emu is emu oil, which efficiently penetrates the skin to deliver relief by reducing inflammation while providing natural skin moisturizers. Blue-Emu is available at drug stores and supermarkets, and at www.Blue-Emu.com.

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money, and 20 riders have earned over $1 million, including Justin McBride with $5.5 million – the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.