The Professional Bull Riders, in association with Bayou Place, Houston Lounge LLC, and The Cordish Companies, is excited to announce the grand opening of the newest PBR-themed bar in Houston on Friday, March 25.
“PBR sanctioned the bull riding at the Houston Livestock and Rodeo for the first time this year, and now we have the perfect place for all those fans to go to celebrate with the opening of the newest PBR club,” said PBR President and COO Sean Gleason. “Our goal with the PBR clubs is to create a place that captures the electricity and the warm camaraderie of our events. PBR Houston accomplishes both and does so in spectacular fashion. We can’t wait to open PBR Houston and bring the PBR brand to life every day of the week.”
The grand opening in Houston will include appearances by former PBR riders Brian Herman and “Mighty” Mike White.
Houston becomes the fourth themed location for the world’s premier bull riding organization. PBR Baltimore opened its doors on March 4, joining the PBR Sky Bar, which opened in Kansas City in 2009, and the PBR Rock Bar in Las Vegas, which celebrated its opening in conjunction with the 2010 Built Ford Tough World Finals.
Developed in partnership with the City of Houston, the $22 million Bayou Place has served as a catalyst for an explosion of entertainment-related development in downtown Houston. Located in the heart of the vibrant Theater District and adjacent to the Central Business District, Bayou Place is also home to the Verizon Wireless Theater, Hard Rock Café, Samba Grille, and The Blue Fish, a sushi restaurant favored by locals.
The PBR Built Ford Tough Series features the Top 40 bull riders in the world competing each week against the best bucking bulls. The BFTS crisscrosses the United States, making 28 stops in 23 states. The season began at world-famous Madison Square Garden in New York on Jan. 7-9. It all culminates Oct. 26-30 in Las Vegas at the PBR Built Ford Tough World Finals, where the 2011 PBR World Champion will be crowned and awarded the $1 million Built Ford Tough bonus.
The BFTS is televised in HD each week on VERSUS with select events broadcast on NBC and CBS. The telecasts are produced for the PBR by David Neal Productions, a Los Angeles-based production company led by 30-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer and creative lead.
About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money, and 20 riders have earned over $1 million, including Justin McBride with $5.5 million – the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
Bayou Place
Bayou Place, the recipient of the Urban Land Institute Award of Excellence in 1999, has served as a catalyst for an explosion of entertainment related development in downtown Houston. Developed in partnership with the City of Houston, the $22 million Bayou Place transformed a vacated convention center into a thriving entertainment project. Situated in the heart of the vibrant Theater District and adjacent to the Central Business District, Bayou Place offers incredible views of the Bayou and is home to such tenants as the Verizon Wireless Theater, Hard Rock Café, Samba Grille and local favorite sushi restaurant, The Blue Fish. To learn more about Bayou Place visit our web site at http://www.bayouplace.com
The Cordish Companies
The Cordish Companies (www.cordish.com), now in its fourth generation of family ownership, is an international conglomerate of businesses including one of the leading gaming, entertainment and real estate development companies in the United States. The company has diverse development expertise with divisions focused on Entertainment & Mixed-Use, Gaming & Lodging, Sports Anchored Districts, Shopping & Lifestyle Retail, Office and Residential. The Cordish Companies also owns and manages a diverse group of operating businesses, ranging from gaming, restaurants/clubs to live music promotion and film/media distribution. The company values itself on the quality of its operations, its long-term relationships, and high level of integrity in all of its endeavors. The Cordish Companies is the largest and most successful developer of entertainment districts and concepts in the United States. In particular, the company has unparalleled experience in creating and revitalizing high-profile destinations in urban core locations. Many of The Cordish Companies’ projects involve public/private partnerships and are of unique significance to the cities in which they are located. Prime examples are the company's prominent role in the redevelopment of Baltimore's world-famous Inner Harbor; Atlantic City, N.J.; Hollywood, Fla.; Charleston, S.C.; Houston; Louisville, Ky.; Tampa, Fla., Kansas City, Mo.; and Towson, Md. The Cordish Companies has received the highest possible national awards in its various areas of expertise. In real estate, The Cordish Companies has received an unprecedented seven Urban Land Institute Awards of Excellence.
