The Professional Bull Riders announced that Lucas Oil has been signed as a national partner for the remainder of the 2011 Built Ford Tough Series.
The BFTS event in Duluth, Ga., on May 13-14 will be the Lucas Oil Invitational, and Lucas Oil will also be the title sponsor for the PBR Fan Zone at the BFTS event in Tampa, Fla., on Apr. 9-10. The partnership also includes involvement in the PBR Canadian Cup Series.
“Lucas Oil has a rich heritage in sports marketing, primarily in motorsports. We look forward to our participation in the Professional Bull Riders series as a new arena to promote Lucas Oil products. It is evident that the PBR is a dynamic and exciting series to watch," says Lucas Oil Chief Administrative Officer Tom Fredrickson. "We look forward to a successful 2011 season as we become the official oil and additives sponsor of the series as well as a new advertising partner of the PBR Built Ford Tough Series."
“The PBR is excited to announce a new national partnership with such an established brand as Lucas Oil Products,” said Jim Haworth, CEO of the PBR. “We look forward to working with Lucas Oil to promote their superb line of automotive oil and problem-solving additive products to our growing PBR fan base while allowing the PBR brand to be introduced to a new consumer audience.”
Featuring the Top 40 bull riders in the world competing against the fiercest bucking bulls, the nationally-televised BFTS makes 28 stops in 23 states. The season began at world-famous Madison Square Garden in New York, and culminates Oct. 26-30 in Las Vegas at the richest bull riding event in the world, the PBR Built Ford Tough World Finals. The Finals is where the 2011 PBR World Champion will be crowned and awarded the $1 million Built Ford Tough bonus.
About Lucas Oil Products
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company’s marketing strategy.
Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, Missouri and the Lucas Oil I-10 Speedway in Blythe, California. In 2007 Lucas Oil founded its own production house, Lucas Oil Studios, dedicated to high action motorsports. Currently Lucas Oil Studios produces over 300 hours of original programming for networks such as CBS, NBC, SPEED, Versus, Outdoor Channel and MAVTV. More information on Lucas Oil Products can be found by visiting www.LucasOil.com.
About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money, and 20 riders have earned over $1 million, including Justin McBride with $5.5 million – the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
