The Professional Bull Riders, Inc., announced that it has signed a multi-year partnership extension with Rockstar Energy Drink to be the “Official Energy Drink of the PBR.”

“Rockstar Energy Drink is proud to return for the 2011 season with the PBR,” said Mike Kelso, director of marketing for Rockstar. “The PBR is the toughest sport on the planet where action sports originated.”

“We are excited to continue our partnership with Rockstar, which is synonymous with high energy and adrenaline,” said Kevin Camper, chief partnership & sales officer for the PBR. “The PBR offers the most exciting 8 seconds in sports. It is only natural for Rockstar to sponsor the original action sport, and its benchmark of success, the 90-point ride.”

The world’s most powerful energy drink, Rockstar will continue to be the official 90-point ride celebration sponsor, punctuating those rare highly scored rides with confetti and the Rockstar Energy Drink Girls. The partnership provides Rockstar with a presence and product samplings at nationally televised Built Ford Tough Series events and PBR Fan Zones. The onsite event components include affixed and electronic signage, promotions, tickets, a concourse booth, and public-address announcements.

Rockstar also sponsors eight-time PBR World Finals qualifier Sean Willingham, who will do autograph signings at arenas and at local retail partners in select BFTS cities.

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money, and 20 riders have earned over $1 million, including Justin McBride with $5.5 million – the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.

About Rockstar Energy Drink
ROCKSTAR is the world's most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles - from athletes to rock stars. ROCKSTAR ENERGY DRINK is available in 14 amazing flavors: Original, Sugar Free, Zero Carb, Juiced Mango Orange Passion Fruit, Juiced Guava, Juiced Pomegranate, Tropical Punched, Punched Citrus, Roasted Mocha, Roasted Latte, Roasted Light Vanilla, Roasted Espresso, Energy Cola, and Recovery Lemonade. ROCKSTAR ENERGY SHOTS are available in Wild Berry and Tropical Punch flavors. ROCKSTAR ENERGY GUM is available in Iced Orange and Iced Mint. ROCKSTAR ENERGY DRINK is available at convenience and grocery retail outlets across the United States, Canada, Australia, Austria, Belgium, France, Ireland, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, the United Arab Emirates, and throughout the United Kingdom.