PBR veteran Colby Yates left Columbus, Ohio with the event win at the final stop on the 2010 Built Ford Tough Series, the Cooper Tires Invitational supporting The Breast Cancer Research Foundation. Yates, the only rider to stay on all three bulls, finished second in Round 1, and tied with fan-favorite Cord McCoy for second in Round 2, with an 88-point ride on Boomer Sooner (Boyd/Floyd Bull Company). In the Built Ford Tough Championship Round, Yates was one of only four riders to make the buzzer, covering Paycheck (Hyland Cattle Company) for 82 points. He took home a total of $45,082.50 for the win.

Coming in second in Columbus – and making up some points in the world standings – was Valdiron de Oliveira. After bucking off in Round 1, Oliveria finished fourth in Round 2, with an 87.75-point ride on Uppercut (K-C Bucking Bulls). He won the Built Ford Tough Championship Round, posting the high-point ride of the weekend, staying on Highway 12 (Robinson/Mesa) for 92 points. Pistol Robinson, who won Round 1, finished third in the event average, after bucking off in Round 2, then riding Who Dat (K-C Bucking Bulls/Spark-lin Acres) for 89.5 points in the Built Ford Tough Championship Round.

Reigning World Champion Kody Lostroh continued his strong return to the BFTS, finishing the weekend in fourth place. Lostroh finished seventh in Round 1 on Saturday, but didn’t post a score in Round 2. He then hung on to Bad Rock Fire (C’N Stars Bull Company) in the Built Ford Tough Championship Round for 87.7 points.

Ryan McConnel, who currently sits at No. 5 in the world standings, finished fifth in the average. He tied for third in the first round, and ended up in a three-way tie with Renato Nunes and Ned Cross in Round 2. McConnel rode Flash Band (TNT Rodeo Co) for 84.5 points.

Season To Date

The 2010 PBR season has been the sport’s most competitive ever, with the first 29 events producing 20 different winners. Austin Meier has the most wins with five, while Silvano Alves and Nunes are tied for second with three. J.B. Mauney and Oliveira each have two wins. Seven of the Top 10 riders have an event win and 13 of the Top 20 have a victory.

Up Next

The PBR will head to New York City’s Times Square for the Road to Las Vegas brought to you by Cooper Tires on Friday, Oct. 15, at 1:00 p.m. ET. The Top 10 bull riders in the world and fiercest bucking bulls will compete in the special prelude event to the 2010 PBR World Finals. The Times Square event will be broadcast nationally, following the NFL on CBS on Sunday, Oct. 17 at 3-4 p.m. ET, or 5-6 p.m. ET (Please check local listings for times). The 2010 PBR Built Ford Tough World Finals will take place Oct. 20-24, in Las Vegas, where the coveted PBR Championship Buckle and a $1 million bonus are up for grabs at the single richest bull riding event in the world. For more information about The Road to Las Vegas or the 2010 PBR Built Ford Tough World Finals, go to www.pbr.com.

Stats: Cooper Tires Invitational supporting The Breast Cancer Research Foundation (Oct. 9-10, 2010)

Ford Truck Moment of Truth Bonus
Colby Yates was awarded the Ford Truck Moment of Truth Bonus. Yates was in the lead going into the Built Ford Tough Championship Round, and won the event, so he received the $15,000 bonus. The bonus is increased by $5,000 each week it is not claimed. Once claimed, it returns to $5,000.

Injury Report
No injuries to report.

Overall Event Standings

1. Colby Yates, Fort Worth, Texas. 802 points.
2. Valdiron de Oliveira, Aparecida de Goiania, GO, Brazil. 619.75 points.
3. Pistol Robinson, Burleson, Texas. 607.25 points.
4. Kody Lostroh, Longmont, Colo. 503.75 points.
5. Ryan McConnel, Colgate, Okla. 429.25 points.

Built Ford Tough Championship Round

1. Valdiron de Oliveira, Aparecida de Goiania, GO, Brazil. 92 points on Highway 12 (Robinson/Mesa).
2. Pistol Robinson, Burleson, Texas. 89.5 points on Who Dat (K-C Bucking Bulls/Spark-lin Acres).
3. Kody Lostroh, Longmont, Colo. 87.75 points on Bad Rock Fire (C’N Stars Bull Company).
4. Colby Yates, Fort Worth, Texas. 82 points on Paycheck (Hyland Cattle Company).

Round 2

1. J.B. Mauney, Mooresville, N.C. 88.75 points on Road Daddy (Dakota Rodeo/Lacey Berger/Ande Hawks).
2. (tie) Cord McCoy, Tupelo, Okla. 88 points on Closet Gangster (Mesa Bucking Bulls/Bierema Rodeo Co.).
   (tie) Colby Yates, Fort Worth, Texas. 88 points on Boomer Sooner (Boyd/Floyd Bull Company).
4. Valdiron de Oliveira, Aparecida do Goiania, GO, Brazil. 87.75 points on Uppercut (K-C Bucking Bulls).
5. Jordan Hupp, Cheyenne, Wyo. 86.5 points on Pushing Cotton (Dakota Rodeo/Chad Berger Bucking Bulls).

Round 1

1. Pistol Robinson, Burleson, Texas. 87.75 points on Clinically Insane (D&H Cattle Co./Harrison).
2. Colby Yates, Fort Worth, Texas. 87 points on Jack Black (D&H Cattle Company).
3. (tie) Ben Jones, Boyd, Texas. 86.75 points on Too Tall (D&H Cattle Company).
   (tie) Ryan McConnel, Colgate, Okla. 86.75 points on Wild Cat (TNT Rodeo Co.).
5. (tie) Douglas Duncan, Alvin, Texas. 86.6 points on Ray Charles (Adobe Wells Ranch).
   (tie) Chon Miranda, Ruidoso Downs, N.M. 86.5 points on The Bug (Hebert Bucking Bulls/Georgia Akers).

Top Bull Scores

1. Major Payne (Robinson/Katich/Pinnacle Bull Group), 46 points.
2. Big Tex (Dakota Rodeo/Chad Berger/Clay Struve), 45.5 points.
3. Highway 12 (Robinson/Mesa), 45.25 points.
4. Red Hot (D&H Cattle Company), 45.25 points.
5. Black Pearl (Ravenscroft/Boyd-Floyd Bull Co.), 45 points.

Built Ford Tough Series Standings

1. Austin Meier, Kinta, Okla. 10,891.75 points.
2. J.B. Mauney, Mooresville, N.C. 10,385 points.
3. Renato Nunes, Buritama, Sao Paulo, Brazil. 9,591 points.
4. Valdiron de Oliveira, Aparecida de Goiania, GO, Brazil. 9,187.25 points.
5. Ryan McConnel, Colgate, Okla. 8,216.75 points.

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About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money, and 20 riders have earned over $1 million, including Justin McBride with $5.5 million – the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.