The Professional Bull Riders announced that it is enhancing its Corporate Partnership & Sales initiatives and has now named Kevin Camper as Chief Partnership & Sales Officer.

Camper joined the PBR in September 2009 and has been responsible for securing multiple new national partners and renewing current sponsors Williamson-Dickie and Jack Daniel’s. He created a local and regional sales force that has provided smaller businesses with a targeted opportunity to participate in PBR events.

“We want to continue developing a world-class, client-centric team at the PBR that cultivates relationships to drive new business and foster retention,” said Camper. “Our goal is to create innovative sponsorship platforms that meet our partners’ marketing objectives and provide a maximum return on investment.”

Camper is leading an expansion of the corporate marketing and sponsorship function at the PBR. This expansion includes hiring new national sales executives, some of whom will work at a new PBR sales office in New York City, while also expanding the international presence of the organization. The PBR will also continue to increase its local and regional sponsorship sales team to provide more regional coverage across the United States.

Camper came to the PBR after serving as the vice president of sales and marketing for Texas Motor Speedway, helping develop “The Great American Speedway!” into one of the first-class racing venues. He was also the director of business development, director of ticket operations and ticket manager for Texas Motor Speedway. He began his professional career working three years as season ticket coordinator for the Texas Rangers.

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money, and 20 riders have earned over $1 million, including Justin McBride with $5.5 million – the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.