The Professional Bull Riders, Inc. (PBR) announced that Stanley Black & Decker has been named the “Official and Exclusive Tool Partner of the PBR.”

Stanley Black & Decker will have a presence at elite Built Ford Tough Series events, including signage, both affixed and electronic, in-arena promotions, a booth on the concourse, public-address announcements, tickets and chute seats and behind-the-scene tours. The partnership will also include PBR Fan Zones and promotions with PBR riders at local Stanley Black & Decker retail partners.

It was also announced that Stanley Black & Decker has created “Team Stanley” with sponsorship of PBR riders Silvano Alves (Pilar do Sul, Sao Paulo, Brazil), Skeeter Kingsolver (McLouth, Kan.), Mike Lee (Decatur, Texas) and Guilherme Marchi (Leme, Sao Paulo, Brazil), who will make appearances and carry the DeWalt and Stanley brand logos on their uniforms during competition in the elite Built Ford Tough Series on behalf of Stanley Black & Decker.

“The PBR is excited to announce a partnership with such an established brand as Stanley Black & Decker, whose tools play an integral part in the production of our BFTS and Touring Pro Division events,” said Kevin Camper, Chief Sales and Marketing Officer for the PBR. “Team Stanley is a great combination of veterans with 2004 World Champion Mike Lee and 2008 World Champion Guilherme Marchi and rising stars Silvano Alves and Skeeter Kingsolver.”

Stanley Black & Decker will also be part of the PBR’s Brahma Bull Series in Brazil.

The PBR is the premiere bull riding organization in the world with the best riders from the United States, Mexico, Australia, Brazil and Canada. One of the fastest-growing sports in the country, PBR events air weekly on VERSUS, NBC and CBS. For more information on the Professional Bull Riders, please visit www.pbr.com or contact Jack Carnefix at (719) 242-2800 or jcarnefix@pbr.com or Sara Broun at (719) 242-2800 or sbroun@pbr.com.

About the Professional Bull Riders, Inc. (PBR)
More than 100 million viewers tune in each year to the PBR on VERSUS, NBC, CBS and on television networks around the world. With approximately 400 hours of primetime programming annually, the PBR ranks among the most prolific sports on air. The PBR attracts nearly 2 million live event attendees each year to its marquee Built Ford Tough Series and the PBR Touring Pro Division. More than 1,200 PBR bull riders compete every year in approximately 300 PBR-sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball.

For more on the PBR, please visit www.pbr.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, http://twitter.com/teampbr, or www.pbr.com/worldfinals.

About Stanley Black & Decker
Stanley Black & Decker (NYSE: SWK), an S&P 500 company, is a diversified worldwide supplier of security solutions for commercial applications as well as tools and engineered solutions for professional, industrial, construction and do-it-yourself use. More information about Stanley Black & Decker can be found at www.stanleyblackanddecker.com and more information about Team Stanley can be found at www.stanleypbr.com. Become a fan of Stanley PBR on Facebook.