The Professional Bull Riders, Inc. (PBR) is thrilled to announce that multi-platinum country artist Gary Allan will be recording the music video for his newest hit single, “Get Off On The Pain,” during the 2010 Pueblo Invitational brought to you locally by Big R and Ranchers Reserve.

Throughout the course of the weekend, Allan will be filming at the Colorado State Fair Events Center during the Wild, Wild West Festival and PBR Pueblo Invitational. PBR fan-favorite bull riders will also be making appearances in the video.

Gary Allan has sold over 6 million albums to date, and has sold out venues across the nation. Allan has released back to back platinum albums and a string of #1 hits and Top 10 hits on country radio. Named “country’s mainstream maverick” by Rolling Stone magazine, Allan has blazed a trail on his own terms, making him a perfect fit for the PBR.

The Pueblo Invitational—the 21st stop on the elite BFTS series—will be held at the Colorado State Fair Events Center in Pueblo on Friday, May 14 at 8 p.m., Saturday, May 15 at 6 p.m. and Sunday, May 16 at 5 p.m. Tickets can be purchased online at www.Ticketmaster.com or by telephone at (800) 745-3000.

PBR is the premiere bull riding organization in the world with the best riders from the United States, Mexico, Australia, Brazil and Canada. One of the fastest growing sports in the country, PBR events air weekly on VERSUS, NBC, CBS and FOX. For more information on Professional Bull Riders, please visit www.pbr.com or contact Jack Carnefix at (719) 242 2800 (jcarnefix@pbrnow.com) or Sara Broun at (719) 242 2800 (sbroun@pbrnow.com).

Join PBR on Facebook www.facebook.com/TeamPBR and Twitter http://twitter.com/teamPBR.

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About the Professional Bull Riders, Inc. (PBR)
More than 100 million viewers tune in each year to the PBR on VERSUS, NBC, CBS and FOX and a host of foreign networks across the globe. With approximately 400 hours of primetime programming annually, the PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series and Touring Pro Division. The PBR is headquartered in Pueblo, Colo., and has over 1,200 bull riders compete in more than 300 PBR-sanctioned competitions in the United States, Australia, Brazil, Canada and Mexico.

For more on the PBR, please visit www.pbr.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, http://twitter.com/teampbr, www.facebook.com/TeamPBR, or www.pbr.com/worldfinals.