A few highlights of the upcoming 2010 season are the PBR’s much-anticipated return to New York City’s Madison Square Garden, the 2010 World Cup in Las Vegas, and one of the biggest events of the season – the one-of-a-kind Dickies 2010 Iron Cowboy Invitational at the brand-new, world-class Cowboys Stadium in Arlington, Texas.  

“We just witnessed the most exciting championship race in PBR history at the 2009 World Finals in Las Vegas,” said David Cordovano, Professional Bull Rider’s Senior Vice President of Global Business. “2010 promises to be even more exciting with the Cowboys Stadium in Arlington hosting the biggest one-day event in PBR history, and bringing the World Cup to the U.S. for the first time, where Team USA will try to defend their title on their home turf.  It is certain to be a spectacular year for our fans and athletes.” 

Tickets for all dates not currently on sale will be available to the general public on January 29, 2010 at 10:00am and can be purchased at www.Ticketmaster.com.  

The Thomas & Mack Center will host the 2010 PBR World Finals for the third year in a row, with a new format. Instead of a two-weekend competition, the 2010 event will run for five consecutive performances of non-stop action.

PBR Fan Club members will be able to purchase advance tickets for all remaining events on January 18^th by going to