Headlining the list of activities will be PBR rider autograph signings on Saturday, October 24 from 1-2:30 p.m.  PBR superstars such as Cord McCoy (Tupelo, Okla.), Bryan Richardson (Dallas, Texas), Sean Willingham (Summerville, Ga.), Tater Porter (Kenansville, Fla.), Colby Yates (Ft. Worth, Texas), and more will be in Bass Pro Shops stores across the country, signing autographs, taking pictures, and hanging out with fans.   

Other activities include a Stick Bull Riding Competition (sponsored by Cooper Tires), a Bull Roping Competition (sponsored by Pike Electric), “Color Your Kickers” (sponsored by Ariat Boots), “Flint” the Entertainer Face Painting (sponsored by Enterprise Rent-A-Car), a “Lil’” Duke Costume Contest (sponsored by Wayne Enterprises), and more.  In addition, Daisy will be sponsoring a contest where fans can enter for a chance to win a Daisy BB Gun.

Tickets for the 2010 BFTS events thru May will be available exclusively for TeamPBR members from Monday, October 19 thru Thursday, October 22 by calling 800.732.1727.  To become a TeamPBR Fan Club member and enjoy privileges such as purchasing tickets to all Built Ford Tough Series events before the general public, access to the Official Fan Club Mixer, and more, please visit http://www.teampbr.com.

The general public can purchase tickets beginning on Friday, October 23 at 10 a.m. EST by going online to www.Ticketmaster.com.  Tickets will also be available for purchase by phone and in person at all Box Offices.

PBR and Bass Pro Shops, the #1 outdoor retailer in America*, teamed up in April 2009.  Founded in 1972 and headquartered in Springfield, Mo., the outdoor retail leader has over fifty stores throughout the United States and Canada, serving over 100 million sportsmen a year. 

For more information on the PBR and Bass Pro Shops FREE Family Event, please visit www.pbrnow.com or contact the Professional Bull Riders at 719.242.2800.

*As named by Sporting Goods Business magazine.

All roads are leading to Las Vegas and you don’t want to miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev.  The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!

Log on to www.pbr.tv, the official online network of the Professional Bull Riders. Get a total re-cap of the weekend’s event with the newly launched 20 minute highlight show “pbr.tv Extra” , browse video clips of the best rides and wrecks from each event, listen to behind the scenes interviews, watch the latest PBR news on the “pbr.tv Show”, plus much more. Pbr.tv is your one source for PBR video online!

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About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants.  With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe.  The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries. 

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, twitter.com/teampbr, www.facebook.com/TeamPBR, or www.pbrnow.com/worldfinals/.