This full-color, high-impact book has more than 200 action-packed photographs and captures the pain, the fear, the blood, and the glory of the PBR. Written by the PBR’s own Jeffrey Johnstone and Keith Ryan Cartwright, with a forward by Ty Murray, this 176-page “official guide” brings the thrill and excitement of the toughest sport on earth into your own home.

PROFESSIONAL BULL RIDERS: THE OFFICIAL GUIDE TO THE TOUGHEST SPORT ON EARTH is currently available for $29.95 wherever books are sold. Additionally, signings have been scheduled timed to the 2009 PBR Built Ford Tough World Finals in Las Vegas, Nev., on Friday, November 6th with the following riders:

McKennon Wemberly:  Mandalay Bay, 12:00-1:30 p.m.

Ryan McConnel:  Hard Rock Hotel & Casino, 11:30 a.m.-1:00 p.m.

Zack Brown:  The Luxor, 11:00 a.m.-12:30 p.m.

For more information on the PBR, please visit www.pbrnow.com or contact the Professional Bull Riders at 719.242.2800.

All roads are leading to Las Vegas and you don’t want to miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev.  The world-class event is taking place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!

Log on to www.pbr.tv, the official online network of the Professional Bull Riders. Get a total re-cap of the weekend’s event with the newly launched 20 minute highlight show “pbr.tv Extra” , browse video clips of the best rides and wrecks from each event, listen to behind the scenes interviews, watch the latest PBR news on the “pbr.tv Show”, plus much more. Pbr.tv is your one source for PBR video online!

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About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants.  With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe.  The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries. 

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, twitter.com/teampbr, www.facebook.com/TeamPBR, or www.pbrnow.com/worldfinals/.