"I just treat it as another bull riding event, I don't let the World Finals environment get to me," Mauney said during his winner’s circle interview.   "There's pressure, but this is so much fun...I'm doing what I love."

Hot on his heels was Colorado cowboy Josh Koschel (Greeley Colo.) who rode Bad Moon, owned by Duncan & Evans Bucking Bulls, for 89.25 points and $18,000.  Third place went to Travis Briscoe (Edgewood, N.M.) after he took on Don Kish Bucking Bulls’ Little Juicy for 88.75 points and collected a check for $12,000.  Brian Canter (Randleman, N.C.) finished in fourth place after scoring 88.5 points on Box K Cattle’s bull, Rio Grande, and picked up a check for $10,000 while PBR veteran Ross Coleman (Molalla, Ore.) rounded out fifth place with an 88.25 point ride on the bull, Cat Man Do, owned by #10 Bucking Bulls.  Coleman picked up a check for $5,000.

The PBR Built Ford Tough World Finals continues on Saturday, October 31 at the Thomas & Mack Center for round two of the world-class event.  The top 40 bull riders along with four international bull riders will continue to take on the world’s best bulls as they compete for the ultimate title in the sport of bull riding—the 2009 World Championship—and the $1,000,000 bonus. 

The PBR Built Ford Tough World Finals airs LIVE on VERSUS on Oct. 30-Nov. 1 and Nov. 5-7 and LIVE on NBC on Nov. 9.  Additionally, CBS will broadcast the last 15 rides of round three on Sunday, Nov. 1 (check local listings for all times).  Visit www.pbrnow.com to view the current broadcast schedule and consult local listings to verify all show times.

INJURY REPORT:
Zack Brown (Santa Fe, Texas) strained his left groin, but he is competing.

BEHIND THE CHUTES
Enterprise Rent-A-Car Ride with the Best Bonus
Young Aussie Pete Farley (Kempsey, AUS) was round one’s Enterprise Rent-A-Car “Ride with the Best.”  Farley was unable to ride the bull, Foolish Pride, for the full eight seconds; therefore, stock contactors, 4L & Diamond S Rodeo Company, received the $5,000 bonus.  As the winner of round one at the 2009 PBR Built Ford Tough World Finals in Las Vegas, Nev., J.B. Mauney (Mooresville, N.C.) will be eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during round two.

PBR BUILT FORD TOUGH WORLD FINALS
ROUND ONE:  1) J.B. Mauney (Mooresville, N.C.) 89.75 points on Chester (Mendell/Jaeger), $25,000; 2) Josh Koschel (Greeley, Colo.) 89.25 points on Bad Moon (Duncan & Evans Bucking Bulls), $18,000; 3) Travis Briscoe (Edgewood, N.M.) 88.75 points on Little Juicy (Don Kish Bucking Bulls), $12,000; 4) Brian Canter (Randleman, N.C.) 88.5 points on Rio Grande (Box K Cattle), $10,000; 5) Ross Coleman (Molalla, Ore.) 88.25 points on Cat Man Do (#10 Bucking Bulls), $5,000.

BUILT FORD TOUGH SERIES POINT STANDINGS:
1) Kody Lostroh (Longmont, Colo.) 11,941 points, $357,625; 2) Guilherme Marchi (Leme, SP, Brazil) 11,646.25 points, $258,528; 3) J.B. Mauney (Mooresville, N.C.) 11,156 points, $399,208; 4) Zack Brown (Santa Fe, Texas) 8,383.25 points, $222,083; 5) Valdiron de Oliveida (Aparecida de Goiania, GO, Brazil) 8,020.5 points, $129,026; 6) Ryan McConnel (Colgate, Okla.) 7,833.5 points, $123,773; 7) Robson Palermi (Rio Branco, Acre, Brazil) 7,569.5 points, $129,993; 8) Renato Nunes (Buritama, SP, Brazil) 7,412.5 points, $141,340; 9) Wiley Petersen (Fort Hall, Idaho) 7,254.25 points, $122,662; 10) Sean Willingham (Summerville, Ga.) 6,890.5 points, $91,811.

All roads have led to Las Vegas and the top 40 bull riders have invaded Sin City.  Don’t miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev.  The world-class event is taking place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!

Log on to www.pbr.tv, the official online network of the Professional Bull Riders. Get a total re-cap of the weekend’s event with the newly launched 20 minute highlight show “pbr.tv Extra” , browse video clips of the best rides and wrecks from each event, listen to behind the scenes interviews, watch the latest PBR news on the “pbr.tv Show”, plus much more. Pbr.tv is your one source for PBR video online!

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About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants.  With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe.  The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries. 

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, twitter.com/teampbr, www.facebook.com/TeamPBR, or www.pbrnow.com/worldfinals/.