“We are extremely excited about the launch of the PBR Ltd. line,” said Sean Gleason, PBR’s Chief Operating Officer (COO).  “ROAR is an innovative, forward-thinking company that will bring a fresh perspective and high quality merchandise to PBR fans.”

 “We’re proud to be a new partner of the PBR,” Ben Cornwell, CEO of PBR Ltd. and director of ROAR’s apparel division said. “PBR Ltd. will focus on contemporary designs that reflect the spirit and attitude of the sport. It’s time the fans of the PBR had a clothing brand to call their own.”

The brand will launch at the 2009 Built Ford Tough World Finals in Las Vegas, Nev., and PBR fans can expect to see four unique groups of merchandise from PBR Ltd.  Merchandise will be available during the Finals at the Thomas and Mack Center, the PBR Fan Zone & Marketplace at Mandalay Bay Resort & Casino, and www.pbrltd.com. PBR Ltd. product will rollout into select retailers for the 2009 Holiday season with a broader launch set for spring 2010. The line will include t-shirts; zip up sweatshirts; thermals; and hats for men, women, and children.

The 2009 Built Ford Tough World Finals will showcase the greatest bull riding athletes on the planet in Las Vegas as they vie for more than $3 million in prize money.  For the sixth time in its 16-year history, the PBR World Finals will span two consecutive weekends, Oct. 30-Nov 1 and Nov. 5-8. This marquee event represents the crown jewel of bull riding and culminates the 31-city 2009 BFTS tour. 

The PBR is the premier bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS at 8:00 p.m. EST Saturday and Sunday nights (please check your local listings for details in your area), and on NBC and FOX throughout the year.  For more information on PBR’s new partnership with ROAR, please visit www.pbrnow.com or call Katharine Sherrer at 719 242 2800.

All roads are leading to Las Vegas and you don’t want to miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev.  The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!

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About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants.  With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe.  The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries. 

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, twitter.com/teampbr, www.facebook.com/TeamPBR, or www.pbrnow.com/worldfinals/. 

About ROAR:
ROAR specializes in talent management - actors, writers, directors, musical acts, industry icons, experts, estates and high net worth individuals; brand management - strategizing, sourcing, developing and executing on opportunities in entertainment, media and related industries; and management consulting - assisting and advising clients in entertainment, media and related industries.  ROAR is head quartered in Beverly Hills and has offices in Nashville, Atlanta and New York City.