“Silverton’s Livin Lodge is the perfect Las Vegas home to host activities surrounding our partnership with the Rocky Mountain Elk Foundation,” said Sean Gleason, PBR Chief Operating Officer. “Their incredible outdoor themed facility, along with the attached Bass Pro Shops location, are a natural fit with the conservation minded RMEF attendees from across the country.”

As the headquarters hotel for RMEF, the Silverton Casino Lodge, known for combining luxurious and rustic comforts, will provide lodging and host special events for buyers of PBR’s 2009 Built Ford Tough Series World Finals packages being sold now at Rocky Mountain Elk Foundation fundraisers nationwide.

The packages are for two people and include tickets to all three PBR performances during the first weekend of the PBR World Finals as well as VIP pre-party passes before each performance. Also included are VIP tickets to a meet-and-greet luncheon with top PBR riders, official PBR first-weekend wrap party, Trophy Bulls Award ceremony, and three nights lodging—all of which will be held at the Silverton.

“Silverton Casino Lodge is proud to partner with PBR and the Rocky Mountain Elk Foundation,” said Craig Cavileer, President of Silverton Casino Lodge. “The supporters of PBR and RMEF are part of our core audience, and we hope that our affiliation can help generate public support towards their conservation message.”

“Cowboys for Conservation already has generated over $120,000 for the Elk Foundation’s mission—ensuring the future of elk, other wildlife, and their habitat,” said Steve Decker, director of field programs for RMEF. “Just as importantly, the program’s new Trophy Bulls competition has generated a ton of excitement and exposure for us.”

As the presenting sponsor of Trophy Bulls, Silverton Casino Lodge is providing major support for a competition pitting riders against stock contractors.

“Over 100 million PBR fans across the country are learning more and more about the Elk Foundation through this unique and exciting competition,” said Decker.

“The Trophy Bull program presented by Silverton Casino Lodge has been a fun new addition to PBR events across the country,” said Gleason, “PBR riders and stock contractors are very interested in winning the RMEF hunt and the competition is really heating up, making it an interesting program to follow through the PBR World Finals.”

At each Built Ford Tough Series long-round event in the 2009 season, three bulls are designated by PBR as Trophy Bulls. If the rider successfully rides the bull, he gets a Trophy Bull point. If the bull bucks off the rider, the stock contractor gets the Trophy Bull point. At the end of the season, the top three point earners will receive an outdoor adventure of their choice courtesy of RMEF.

The PBR is the premier bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS at 8 p.m. EST Saturday and Sunday nights (please check your local listings for details in your area), and on NBC and FOX throughout the year. For more information on PBR and RMEF’s newest partnership with Silverton Casino Lodge, please visit www.pbrnow.com or call Katharine Sherrer at 719 242 2800.

Don’t miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!

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About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.7 million live event attendees each year with it multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.

About the Rocky Mountain Elk Foundation:
Snowy peaks, dark timber basins and grassy meadows. RMEF is leading an elk country initiative that has conserved or enhanced habitat on over 5.5 million acres—a land area equivalent to a swath three miles wide and stretching along the entire Continental Divide from Canada to Mexico. RMEF also works to open, secure and improve public access for hunting, fishing and other recreation. Get involved at www.rmef.org or 800-CALL ELK.

About Silverton Casino Lodge:
Voted “Best Locals Casino” in AOL CityGuide’s City’s Best awards, Silverton Casino Lodge is located three miles south of Mandalay Bay at I-15 and Blue Diamond Road/Dean Martin Drive. The property offers all-inclusive amenities characteristic of an upscale, contemporary luxury lodge-themed resort. Silverton’s attractions include the world-class, live action Seasons Buffet, Sundance Grill, a terrific 24-hour restaurant/grill, the Zagat Las Vegas Nightlife listed Shady Grove Lounge, the Epicurean award winning Twin Creeks featuring boutique bourbons, wine and food and the Mexican-inspired Mi Casa Grill Cantina as well as 300 deluxe rooms and suites that offer luxurious amenities. In addition to the 165,000 square foot Bass Pro Shops Outdoor World, Silverton offers 60,000 square feet of gaming with over 2,000 slot machines and 30 table games, an intimate poker room and the Mermaid Restaurant & Lounge. The property features a 117,000 gallon saltwater aquarium, voted “Best Free Attraction” in the Best of Citysearch 2008 awards, with more than 5,000 sharks, stingrays and tropical fish. For more information, please call (702) 263-7777 or visit www.silvertoncasino.com.