The Professional Bull Riders, Inc. (PBR) is pleased to announce an exciting new staff addition to its Consumer Products, Merchandise & Licensing initiatives. Bill Uglow, former consultant and Corporate Vice President, Retail of Mandalay Resort Group, will join the PBR as its new Vice President of Consumer Products & Licensing beginning May 4, 2009.
As VP of Consumer Products & Licensing, Uglow will be directly responsible for all PBR consumer products, merchandise and licensing operations and will oversee the day to day activities of the departments. He will also develop and manage important retail relationships ranging from western to mass retailers. Uglow will report to Sean Gleason, PBR’s Chief Operating Officer (COO).
”We are extremely fortunate to have Bill Uglow join the PBR team,” said Sean Gleason, PBR’s Chief Operating Officer (COO). “Bill has a wealth of knowledge and experience that will directly benefit our merchandise and licensing initiatives, both areas of tremendous growth potential for the PBR business and brand.”
As the Corporate Vice President, Retail of Mandalay Resort Groups, Uglow was responsible for all retail for Mandalay Bay, Luxor, Excalibur, Monte Carlo, Circus Circus, and eight additional brands. He was in charge of a 220,000 item product range, merchandising of the entertainment events, 109 stores, and over 1,000 employees.
Prior to working at Mandalay Resort Groups, Uglow was the Vice President, Retail for the MGM Grand Resort. He has also held executive positions at Collins Trading Company, a trading company based in Taipei; Tomy Toy’s in their wholesale gift division; and Royal Orleans, a division of United China and Glass Co.
Uglow began his retail career with JC Penney Co., while attending business school. He received his Bachelor of Science in Business and an MBA from Florida Atlantic University and then accepted a position with The Walt Disney Company in Orlando, Fla., where he helped open Walt Disney World. Beginning in merchandise operations, Uglow was later promoted into the buying and product development department. He held the position of Merchandise Manager for Walt Disney World and later relocated to Burbank, Calif., to open Disney’s new Corporate Retail Headquarters and then took over the position of Director, Disney Merchandise for both the East and West Coast operations.
Uglow’s father was a pilot in the U.S. Air Force so he grew up in locations throughout the world including Japan, France, England, California, Pennsylvania, South Dakota, and Florida while his own career has taken him to Asia and Europe over 100 times. He will reside in Pueblo.
For more information on the Professional Bull Riders, Inc. (PBR), please visit www.pbrnow.com or call 719.242.2800.
Don’t miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!
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About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.7 million live event attendees each year with it multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.
